8 April 2014 - 4:38pm | posted by | 0 comments

Mobile communications platform Viber eyes international expansion with CMO appointment

Hardy joins from Bauer MediaHardy joins from Bauer Media

Viber has named Mark Hardy as its new chief marketing officer, tasked with leading Viber’s marketing teams in Brazil, India, the Philippines, and Vietnam.

Of the appointment, Talmon Marco, CEO of Viber, said: “We are delighted Mark is joining our leadership team to head up brand development, marketing strategy and campaign development across the world, as part of Viber’s global expansion… we want to reach an even larger community and expand and deepen our presence in strategic global markets.”

Hardy added: “Joining Viber's leadership team is a once in a lifetime opportunity. Viber is already a huge success story. The team has created an amazing mobile platform and I look forward to building the brand and introducing new Viber experiences to an ever-growing audience.”

Prior to joining Viber, Hardy held senior marketing roles with leading entertainment, digital media and technology companies including Sony Music, Simon Cowell’s Syco Entertainment and Sony PlayStation. His most recent role was at Bauer Media where he served as group digital director, launching ‘The Debrief’, the company’s first digital-only brand.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...