Mobile communications platform Viber eyes international expansion with CMO appointment

Hardy joins from Bauer Media

Viber has named Mark Hardy as its new chief marketing officer, tasked with leading Viber’s marketing teams in Brazil, India, the Philippines, and Vietnam.

Of the appointment, Talmon Marco, CEO of Viber, said: “We are delighted Mark is joining our leadership team to head up brand development, marketing strategy and campaign development across the world, as part of Viber’s global expansion… we want to reach an even larger community and expand and deepen our presence in strategic global markets.”

Hardy added: “Joining Viber's leadership team is a once in a lifetime opportunity. Viber is already a huge success story. The team has created an amazing mobile platform and I look forward to building the brand and introducing new Viber experiences to an ever-growing audience.”

Prior to joining Viber, Hardy held senior marketing roles with leading entertainment, digital media and technology companies including Sony Music, Simon Cowell’s Syco Entertainment and Sony PlayStation. His most recent role was at Bauer Media where he served as group digital director, launching ‘The Debrief’, the company’s first digital-only brand.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

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