8 April 2014 - 4:38pm | posted by | 0 comments

Mobile communications platform Viber eyes international expansion with CMO appointment

Hardy joins from Bauer MediaHardy joins from Bauer Media

Viber has named Mark Hardy as its new chief marketing officer, tasked with leading Viber’s marketing teams in Brazil, India, the Philippines, and Vietnam.

Of the appointment, Talmon Marco, CEO of Viber, said: “We are delighted Mark is joining our leadership team to head up brand development, marketing strategy and campaign development across the world, as part of Viber’s global expansion… we want to reach an even larger community and expand and deepen our presence in strategic global markets.”

Hardy added: “Joining Viber's leadership team is a once in a lifetime opportunity. Viber is already a huge success story. The team has created an amazing mobile platform and I look forward to building the brand and introducing new Viber experiences to an ever-growing audience.”

Prior to joining Viber, Hardy held senior marketing roles with leading entertainment, digital media and technology companies including Sony Music, Simon Cowell’s Syco Entertainment and Sony PlayStation. His most recent role was at Bauer Media where he served as group digital director, launching ‘The Debrief’, the company’s first digital-only brand.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...