UK mobile ad spend is on track to pass the £1bn mark this year, up 126 per cent from spend in 2012, according to eMarketer’s forecast.
Advertisers in the UK are expected to spend even more on mobile next year, with eMarketer predicting ad spend on the channel to nearly double to £2.26 billion.
Meanwhile it has estimated that Twitter will earn £46.3 million this year in the UK, with £43.6 million coming from ads – more than triple last year’s ad earnings. The company predicts ads on the micro blogging site will generate £171 billion in revenue in 2015.
Results from the IAB UK and PwC, along with strong performances from Google, Facebook and Twitter have led eMarketer to predict 15.8 per cent growth in digital ad spending, with digital accounting for almost half of total media ad spend in the UK.
In total mobile accounts for one fifth of spend, according to the report.
The forecast is based on research on both global and local trends in the economy, technology and population, along with company, product country and demographic-specific and consumer behaviour trends. It analyses quantitative and qualitative data from a variety of research firms, government agencies and media outlets including the IAB UK and PwC.
In June, eMarketer reported that mobile advertising spend in the UK had reached the £1bn market for the first time.