The increasing trend towards using “big data” to inform brand strategies is breeding an attitude of “false certainty”, which could be detrimental to businesses, according to Ogilvy & Mather vice chairman Rory Sutherland.
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Jessops has overhauled its affiliate program as part of plans to revitalise its brand following its recent acquisition by entrepreneur and Dragon’s Den star Peter Jones.
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Youth media brand Vice and Twitter have struck a deal which will see them co-create a raft of video series, tailored specifically to run exclusively on the social media network.
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@peterjoelkent the issue was rectified by sunday eve / Monday morn - as it says in the article further down...
9 Apr 2013 - 09:26