Evian is taking its Wimbledon Wiggle campaign to the next level with a live performance of the projects signature song in London tomorrow (Thursday 4 July) ahead of the ladies semi-finals.
As part of Land Securities' annual Great British Summer campaign the initiative run by We Are Social is based on the cheeky shake players make before receiving a serve.
Since its launch Jonathan Ross, Mollie King, Holly Willoughby, Nick Grimshaw and hundreds of Evian's Facebook fans have all had a go at the Wimbledon Wiggle.
"We wanted to get members of the public uploading their wiggles to get in the mood for The Championships and we have been overwhelmed by the response. People have been really creative – we’ve seen wiggles in the woods, on the beach, on top of post boxes and live from The Championships, by people dressed in some crazy costumes including dinosaurs and parrots! We can’t wait to see that Live young spirit come to life for this fantastic live performance," remarked Sarah Dossett, Evian marketing manager.
Electro-hip hop artist Tigermonkey will perform at 12pm tomorrow at the Great British Summer site on the roof garden of Cardinal Place, Victoria.