Tennis fans are being offered the chance to jump the famous Wimbledon queue by uploading their ‘Wimbledon Wiggle’ as part of a competition run by Evian.
For those unfamiliar with the wiggle a dedicated film demonstrating the move is available online, and would-be wigglers can win VIP Wimbledon tickets simply by uploading their moves. Bringing the ‘Wimbledon Wiggle’ to life is We Are Social.
Of the campaign Deola Laniyan, account director at We Are Social, said: “Brits can sometimes be a bit reserved when it comes to celebrating. So there was a fantastic opportunity to inject some of Evian's live young spirit with the Wimbledon Wiggle - a dance move everyone can get involved in socially.”
The best wigglers will also be featured on digital outdoor creative at Bankside and Cardinal Place, where the Championships will be broadcast live on digital screens.
Evian senior brand manager, Sophie Brooks, commented: “Wimbledon is one of our favourite times of the year and we love finding new ways to give the tournament a bit of a live young twist.
“This campaign aims to get the nation living young throughout the Wimbledon Championships.”
In addition to the Wimbledon Wiggle, Evian will also be bringing its Live Young twist to the Championships through a number of marketing initiatives including ‘Wimbledon Whites’ themed packaging featuring brand ambassador Maria Sharapova, an above the line ‘Baby and Me’ ad campaign also starring Sharapova and her ‘baby self’, a dedicated off-court microsite featuring the latest gossip, photos and exclusive video, and specialist in-store activations and sampling.