IgnitionOne has become an independent company following a management-led buyout from parent company Dentsu, which also owns Aegis Group.
The buyout was funded by IgnitionOne’s management team and employees and backed by ABS Capital Partners and Persimmon Capital partners in an undisclosed sum.
It is understood the move will free up the company to work with more agencies once it can operate outside of the Dentsu parent company.
IgnitionOne CEO Will Margiloff said becoming independently owned will “unleash enormous potential” for the firm. “This autonomy will allow us to continue to innovate and further expand our one-of-a-kind media optimization and marketingautomation platform to better serve our world-class clients,” he said.
The board will now comprise a mix IgnitionOne’s management team, along with Deric Emry and Ralph Terkowitz of ABS Capital Partners and Robert Tobin of Persimmon Capital Partners.
US audience targeting platform, Netmining, will also be part of the transaction, and will be part of the newly formed IgnitionOne Group along with IgnitionOne’s global operations.
Tim Andree, director, executive VP of Dentsu, said: “We have great respect and trust in IgnitionOne’s management and in the quality of the company’s solutions and platform. Their independence will put them in a better position to work with more clients and help accelerate the development of their digital marketing solutions.
“Dentsu has benefited greatly from this partnership and we will continue to work with IgnitionOne as their client, and continue to support their success.”