Dentsu completes Aegis acquisition


By Ishbel Macleod, PR and social media consultant

March 27, 2013 | 2 min read

Dentsu has today announced that its acquisition of Aegis Group is complete, with all network companies - Carat, iProspect, Isobar, Posterscope, Vizeum and Aztec – now to continue their operations within the Dentsu group.

The acquisition process was initiated on July 12, 2012 and approved at Aegis’s shareholder meetings on August 16, 2012.

The takeover was delayed by a month due to the Chinese New Year.

Dentsu President & CEO Tadashi Ishii said: “We are delighted that this transformative deal has been completed.

“The addition of Aegis represents a massive step toward realising our vision of a client-centric, collaborative global network of the best-in-class brand, digital and media agencies. We look forward to the value this will add to our clients’ businesses, wherever they may be, and look forward to growing with them as their partner of choice.”

Aegis Media and Dentsu Aegis Network CEO Jerry Buhlmann added: “In joining forces with Dentsu, Japan’s leading advertising group, we have created the world’s first truly global communications network with the ability to deliver integrated and specialist services that add real value to our clients’ businesses, in a transforming market. We are looking forward to working with our new colleagues at Dentsu.”

Dentsu has also announced today the creation of the Dentsu Aegis Network Ltd., a new global operating unit headquartered in London, to oversee the operations of the Dentsu Network, which manages all of Dentsu’s global business operations outside of Japan, and Aegis Media’s operations worldwide.

The expanded Dentsu Group now has a presence in 110 countries, including affiliates.

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Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising...

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