Categories Marketing Agencies Creative Media Sustainability Technology

Ask The Negotiator

For agencies, it's crucial for advertisers not to conflate 'fair pricing' with 'underpaying'. But how?

14 Apr 2023

5 min read
Top 5 tips for agencies to secure fair business in 2023
Opinion
Man climbing up graph arrow

19 Jan 2023

4 min read

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Why you need to get a grip on contract variation negotiations
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Pound coins with an inflation arrow leading uowards

14 Oct 2022

5 min read
Ask the Negotiator: how to implement price increases
Opinion
Two men shaking hands on a puzzle piece being held by a bigger hand

22 Aug 2022

4 min read

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How to negotiate with your suppliers
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Lightning - Road sign - Economic recession

05 Jul 2022

5 min read
How to negotiate your way out of ‘stagflation’
Opinion
Mike Lander Column 15

20 May 2022

5 min read
Can tech really help you win more RFPs?
Opinion
Shark and diver

31 Mar 2022

5 min read
Lessons learned negotiating with Hollywood sharks
Opinion
Mike Lander Column 13

08 Mar 2022

5 min read
Why is a ‘growth mindset’ critical in negotiations?
Opinion
Mike Lander Column 12

09 Feb 2022

4 min read

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What can you do when negotiations turn ugly?
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Hands and crystal ball

08 Dec 2021

5 min read

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Why you’ll need to engage more with marketing procurement in 2022
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Mike Lander Column 10

03 Nov 2021

5 min read

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Are great agency salespeople best placed to be your negotiators?
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MIke Lander Column 9 Article header image

08 Oct 2021

5 min read

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How do you negotiate with a client that thinks you’re a commodity service provider?
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Mike Lander Column 8

02 Sep 2021

6 min read

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How to ace a salary negotiation – on both sides
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Yellow Rimmed Tire

05 Aug 2021

5 min read

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Are clients doing more tire kicking, or is there a fundamental shift in buyer needs and pr...
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Mike Lander Column 6

06 Jul 2021

7 min read

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How to win at RFPs
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Mike Lander Column 5

05 Jun 2021

6 min read

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'It’s been emotional' – the problem with letting feelings get involved at the negotiating...
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Mike Lander Column 4 Header

12 May 2021

6 min read

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Profitable growth in testing times: 5 lessons agencies can learn from the last crisis
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Mike Lander Column 3

14 Apr 2021

8 min read

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Where did all the profit go? How to protect yourself against the dreaded ‘scope creep’
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