Marketers need to understand the fundamental differences between mobile marketing automation and web marketing automation needed to provide a great experience across all touchpoints, Mediacom’s head of mobile Ben Phillips has said.
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Newspapers’ attempts to convince advertisers to pay more for engaged readers in the face of ongoing print declines have been bolstered after the latest ABCs showed record digital gains for the likes of the Guardian, Trinity Mirror and The... Read more
New-model law firm Keystone Law has launched an interactive careers portal, Law Set Free, targeting potential employees with messaging on the benefits of working for the ‘dispersed’ organisation.
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Condé Nast has appointed Vogue.co.uk editor Dolly Jones to the newly created role of digital strategy director of Condé Nast Digital to help shape online editorial and commercial strategy across the publisher's... Read more
The Drum's 2015 Digital Trading Awards (DTAs) are fast approaching and deadlines for entries have been extended (see details below). Maxus chief operating officer Tim Irwin and DTA judge reveals what he expects to see from winning... Read more
Discontent within the editorial department of the Telegraph appears to be deepening after several journalists at the paper voiced criticism of the publications prioritisation of commercial interests over editorial ethics in the wake of an... Read more
Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to 'transformational' change in customer expectations, driven by digital and mobile... Read more