News - Marketing

News - Marketing

Working together for good: Why it makes sense for brands, government and charities to join forces

In September 1997 Marjorie Thompson met with Tessa Jowell MP, then minister for public health,... Read more

Half of ad industry believes programmatic ad trading boosts creativity while 28% say it 'inhibits' it, says AOL study

Almost half (48 per cent) of advertisers believe the use of programmatic trading is helping open... Read more

Launch of official Twitter TV metric: Industry reaction from Channel 5, Enders, MEC, Vizeum

After a year-long partnership, Kantar Media and Twitter this week revealed the UK's first... Read more

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