Personal trainer, Matt Roberts has launched a new brand of contemporary fitness wear to be supported by a £500,000 integrated marketing campaign undertaken by Hot House which won the account six months ago in a competitive pitch. While the... Read more
Home builder, Applecross has confirmed that it has made its marketing team redundant. It is thought that the team of three including its marketing manager, Sarah Cook left the company earlier in the month. The client had only taken its marketing... Read more
Bookajet, the European executive jet operator, has today announced a sponsorship deal with Premiership club Bath Rugby.The Bookajet brand name will appear on the back of Bath Rugby players’ shirts, in addition to brand presence pitch-side at... Read more
Wonderbra has launched a new billboard campaign featuring thousands of women proudly showing their cleavage, which is the culmination of a two month campaign to launch the company’s new D-G bra range. The campaign, launched today in central... Read more
Graeme Barratt, co-founder of youth marketing specialist, Primo Media, expresses his views on marketing to students as he prepares for this year’s Scot Campus Freshers Festival which will take place on 3 and 4 October 2008 in Glasgow's... Read more
Fifth Ring Integrated Corporate Communications has today extended its international reach with the opening of its Houston office in partnership with established branding, advertising and marketing communications firm Pennebaker, launching... Read more
Mike Lynch, commercial director at Nevis Design Consultants, takes in the week that was.This week, it would be very easy to look at all of the bad news stories abounding on the demise of agencies, printers and paper manufacturers but that would be... Read more
Gordon Young reports from the Scottish Advertising Awards Judging. in association with w00tonomy Read more
Stephen Hey Head-First [Manchester, New York] Why (and when) did you decide to make the move?It was an opportunity that came about via a distant cousin of one of our Directors and we thought it too good to miss.Why that city?New... Read more
It’s great when our PR works for us, isn’t it? But it can be worrying if stories start appearing that we have had no control over. And that’s what PR is, controlling how the outside world see us and our businesses while we hide... Read more
Mirroring these fortunes, as 23red Central’s Stephanie Drakes explains, has been the city’s marketing industry. At one time a key centre for marketing excellence and prowess, Drakes argues that things have changed dramatically over the... Read more
Union Connect has been appointed by insurance group Paymentshield. The brief, which is both trade and consumer focussed, will be rolled out over the following months, and will include a new website through Union Digital.Sandy McPherson, head of... Read more
AG Barr, the soft drinks firm behind Scottish best seller Irn-Bru, has entered into a conditional agreement to purchase fruit juice brand Rubicon Limited for £59.8m. The Rubicon Group is a UK-based manufacturer and distributor of branded... Read more
After months of speculation, Birmingham start-up agency Life has announced its official launch. The initial details of the agency's inception were first revealed in The Drum last year after it was discovered members of The Marketing Store's... Read more
Glasgow-based Oceanseventy is set to evolve as MD Scott McBride moves to a global position in the Far East, with creative director and co-founder Alex Stewart taking the agency reins for a recruitment drive.After six years at the helm of... Read more
This summer Asda Stores across Scotland will be visited by the Carling Cold Beer Amnesty Truck. Shoppers will have the opportunity, when they leave the store, to swap their packs of warm beer for ice cold Carling.The main aim of the roadshow will... Read more
Three former senior staff members at Chester’s Oakbase have launched new start-up Klebenleiben.The name, which translates to mean ‘a pathological reluctance to stop talking about a given subject’, was dreamt up by creative... Read more
Richard Jones, operations director - Fantastic Media, rounds up the week.It's been another week of doom and depression with a huge hike in energy prices creating more panic about an impending recession. Our industry has always been one of the... Read more
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