London Mayor Boris Johnson has unveiled the remit for its agency which will aim to attract tourism, inward investment and international students to the city. London & Partners will take over the work carried out by Visit London, Think London... Read more
Dairy brand Lactofree is on the hunt for bloggers to share their daily thoughts on living with lactose intolerance.In an email sent to its community Lactofree said the milder spring weather, and the seasonal foods that come with it, would make it... Read more
Vision+Media chief executive Paul Taylor has issued a statement in response to The Drum’s leader column, published today, to agree that the private sector creative industry should not rely on public sector funding. Questioning the amount... Read more
Bunnyfoot has been selected as the preferred supplier of user experience services for NHS Direct.The three year contract, will work across NHS Direct’s digital services and be led by Edinburgh-based Bunnyfoot MD Sarah Ronald (pictured), who... Read more
Patrick Allen has altered his role at LNT Group, owner of car brand Ginetta and Ideal Care Homes, from marketing director to become commercial director, while also restructuring the marketing team to work within each of the LNT brands. Allen, who... Read more
Global Ethics has relaunched its product range of everyday essentials for its charity One, with a rebrand and increase in product offering, including One organic free range eggs. Created by StartCreative, the new look brand will aim to communicate... Read more
Cereal brand Kellogg’s has confirmed the appointment of Saatchi & Saatchi as its sustainability agency. The brand has said that it has appointed Saatchi & Saatchi to develop its strategy around sustainability as well as the activation... Read more
Wales Millennium Centre has appointed Jonathan Harper as its new director of marketing and communications.Harper, originally from Manchester, has been marketing director at The Lowry in Salford Quays for the past five years.The Lowry, like the... Read more
Humberside Police is to create a marketing communications services framework of agencies across differing disciplines. The framework will be spread over four lots – Public and Media Relations, design services, integrated campaign planning... Read more
Three Edinburgh Napier University graphic design students have devised a marketing campaign to win over American students.Targeting New Yorkers at Tartan Week, the campaign by students Ed Bell, Jenny Moran and Melissa Meikle plays on some of... Read more
C&C-owned Magners has appointed London marketing agency Elvis to handle its below-the-line activity.The Irish cider brand has charged the agency with responsibility for on- and off-trade activation as well as shopper marketing and promotional... Read more
This year’s Recommended Agency Register (RAR) Awards have been announced, with top honours going to likes of The Gate Worldwide and Cube3 winning Best in Advertising Awards for agencies over 30 staff and under 30 staff respectively. Grand... Read more
Drinks brand Kick Energy is targeting video gamers as part of a £2.5m marketing investment.The energy brand will sponsor the Gaming Zone at The Gadget Show Live between 13 and 17 April. And for the second year running it will have a presence... Read more
Sports toys and outdoor play manufacturers Hy-Pro International has announced a sponsorship package with CITV’s activity strand ‘Get Stuck in!’Hy-Pro is to take its Zinc brand on to TV sponsorship for the first time having... Read more
Lucy Bird is to join Marketing Edinburgh from The Sage Gateshead as its chief executive. Bird, currently director of customer services, fundraising, marketing and communications, will take over the running of the organisation in June.Her role will... Read more
Retailers admit they need to do more to fully embrace multichannel retailing but are increasingly prepared to turn to mobile and loyalty marketing to make this happen, according to a new study.The research by 2ergo asked more than 900 retail... Read more
Liverpool FC is looking for a naming partner, despite ruling out selling the rights to rename Anfield Stadium. The club’s owners. Fenway Sports Group, has said that they are looking for a partner should it choose to move to a new stadium, in... Read more
Nissan has appointed Bristol-based agency Indicia to help drive its CRM marketing strategies.The appointment comes in an effort to improve Nissan’s customer understanding and customer relations management.Nissan will work with Indicia to... Read more
Pages
