Cairns and Sydney are to feature prominently in a new travelogue series, ‘Tailor Made Tours’, to be broadcast throughout Asia, featuring well known Chinese stars, in the hope of attracting visitors from the most valuable region for Australian... Read more
CHE Proximity Melbourne has won the tender for the lucrative and high profile 2015 Cricket World Cup.
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This new ad for Samsung television targeting loutish, lazy (and fart-prone men) has caused sexism uproar across America. It touts the so-called Evolution Kit, which turns any Samsung television into a smart TV.
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United States - 22/05/2013
Marketers must investigate what makes certain kinds of user-generated content (UGC) so popular to help shape and achieve stand-out for branded content on YouTube, according to YouTube’s head of brand propositions Derek Scobi.
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Would you know if you were becoming a “total Glasshole”?
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Metro has launched a responsive design-based gaming platform, Metro Play, as it looks to diversify revenues and sustain engagement across its portfolio.
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Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
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International - 22/05/2013
Microsoft has unveiled the Xbox One, the latest gaming console that will include a kinetic camera sensor and game pad while announcing that its video game series Halo is set to become a live action series, streamed through Xbox, and involving... Read more
International - 21/05/2013
HeadCast, a new technology which allows users to create a personalised animated talking head which is brought to life through audio, has been backed by Stephen Fry.
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Last week, subscription movie and TV streaming service LOVEFiLM premiered the pilot episode of its new series Vikings, produced by MGM...
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Athenos, the feta cheese brand, has unveiled a new cooking show as part of a larger marketing campaign.
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Fans of long-running sci-fi series Dr Who have reportedly urged producer Steven Moffat to “bow out” ahead of the eighth series of Dr Who.
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A national TV campaign designed by Clemenger BBDO Melbourne, accompanied by digital, outdoor and in-store executions launches this weekend for the 'Collectibles' mix'n'match underwear brand.
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The Joy agency has designed a multilingual campaign for broadcaster SBS to promote its new schedule, which includes programming in 74 languages.
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OMD UK has announced the winner of its Fork Off cooking contest, which saw members of the agency battle each other to find who was the culinary genius of the group.
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1000heads agency has announced a 10% increase in the fan base and a reach of 670,000 after picking up the contract for a 12-month social media campaign for BBC Worldwide Australia & New Zealand.
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Crimson Hexagon has analysed social media conversations to gauge public reaction to the announcement that David Beckham is to retire from football at the end of the season, and has discovered that 51 per cent of the conversation consisted of... Read more
Canadian astronaut Chris Hadfield became a social media star when he brought out-of-this-earth... Read more
International - 17/05/2013
Somersby Cider has launched the first of four webisodes as part of ‘Project OpenMinded’ - a mission to help people step out of their comfort zones.
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Andrew Boulton, copywriter at Together Agency, isn’t convinced about brand affiliation and The Great Gatsby.
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The ABC has claimed that more people tuned to its coverage of the Federal Budget than any other network.
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Arnold Furnace, with offices in Melbourne and Sydney, has created a campaign for clients Jack Daniels intended to leverage Australia’s status as hosts of “the biggest music festival scene in the world”.
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