“We’re entering the third wave of digital marketing,” Norm Johnston, chief digital officer at Mindshare asserted, following the launch of the agency's first division dedicated to wearables: Life+.
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Speciality cheese brand Castello is to partner with The Luna Cinema, a leading UK producer of open air cinema events, for 10 key screenings during the summer, with a multi-disciplined campaign created by independent marketing agency Mediator... Read more
The Drum tasked adman turned artist Julian Hanford to pin down the moustachioed Coy! Communications boss and sift through the fertile mind behind award winning work for Nike, Wrangler, Heineken and many many more... Read more
For retargeting to reach its full potential and be used less as a “blunt instrument” the industry must encourage creatives, strategists and planners to become more involved with ad tech, according to Google’s UK’s director... Read more