Will.i.am likes solving problems. By his own admission his mind “works by pattern matching”. And it was via this diagnostic method of thinking that he dreamt up Ekocycle, an eco-friendly brand that creates products from recycled... Read more
Around three quarters of UK citizens and other advanced economies feel they are not meeting their creative potential and are unable to generate change or turn their ideas into reality, according to a new survey by the Royal Society of Arts ... Read more
Statistics show that an agency will now lose almost one fifth of their clients each and every year, so it has never been more important for those responsible for generating new business in an agency to know where the next new client is going to... Read more
Ad industry stalwart and Wieden+Kennedy co-founder Dan Wieden has revealed that the challenge of integrating the digital revolution into the advertising world will either transform the agency or “render us inert”.
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When approached by 20th Century Fox to create a video to promote the 2013 film The Secret Life of Walter Mitty, Neistat decided to spend the entire promotional video budget of $25,000 on delivering relief to typhoon victims in the Philippines with... Read more