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Marie Myles
MM
Director of analytics and consulting
Opinion
Personalisation – four steps to put the customer at the centre of marketing
Opinion
Census trends: the latest insight into the population
Opinion
Social sharing – informing cross-channel advertising
Opinion
The state of retail: evolution and success
Opinion
Getting Armchair Travellers out of their seats
Opinion
Living in the digital age: the three emerging behavioural types
Opinion
Are your customers hot or not? Channel sharing and customer preferences
Opinion
Is Big Data the new CRM?
Opinion
The channel-savvy consumer: Why brands must evolve or risk losing customers
Opinion
Email and the path to conversion