Marie Myles

MM

Director of analytics and consulting
Opinion

Personalisation – four steps to put the customer at the centre of marketing
Opinion

Census trends: the latest insight into the population
Opinion

Social sharing – informing cross-channel advertising

Opinion

The state of retail: evolution and success
Opinion

Getting Armchair Travellers out of their seats
Opinion

Living in the digital age: the three emerging behavioural types
Opinion

Are your customers hot or not? Channel sharing and customer preferences
Opinion

Is Big Data the new CRM?
Opinion

The channel-savvy consumer: Why brands must evolve or risk losing customers

Opinion

Email and the path to conversion