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Measuring sound: how data and streaming is impacting the music industry
From the WSJ to Bloomberg, how are business titles overcoming the challenges presented by...
How the athletics crisis put Lord Coe's Nike ambassador role under the microscope
Check out the winners of the Adpreneurs Product Hunt Hackathon
In your experience: Is UX the future of branding?
Are festivals the magazine industry's great revenue hope?
Measuring music: How technology is shaping discovery for brands and fans
A thirst for innovation – Heineken's refreshing approach to creativity
The internet of everything – Tencent’s SY Lau on the trends driving the future of China’s...
A captive audience? How driverless cars could drive opportunities for marketers
Ched Evans and Oldham Athletic: What it means for the club's sponsors including Sports Dir...
'Occasionally we get it wrong' – Paddy Power, its Pistorius ad and the ASA
Why the FA Cup and the new European Rugby Champions Cup look to be kicking off without spo...
Say hello to the new CMO - The Drum explores the changing role of the chief marketing offi...
Here come the corporates – Accenture and Deloitte are flexing their creative muscles as they...
The slippery sponsorship slope facing Team GB's Olympic snowboard star Jenny Jones
Newspapers need to focus less on football and do more for Winter Olympians, says gold medalist...
Tuning into the new TV screen – omniscreening and a new wave of media consumption via ta...
Brands like Carphone Warehouse are swapping the wine for workouts to tick the CSR box
Barclays' axing of 'Boris Bikes' sponsorship is down to internal politics and a disjoined sponsorship...