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Chris Moody
CM
Creative director
Wolff Olins
Opinion
What the 'evil genius' Brexit Party logo can teach Change UK about branding
Opinion
If 25% of brands disappeared overnight, nobody would give a FCK
Opinion
Are you being served? Why creatives should look to the department store for fresh ideas
Opinion
Why brands shouldn’t fake woke-ness
Opinion
Isn’t it time pop culture popped once again? The trouble with design for the masses
Opinion
Design with heart or we’re all lost: Why designers should beware rationality overtaking creative...
Opinion
Design's image problem: The price of everything and the value of nothing
Opinion
In defence of the BBC Three identity: It's too easy to knock new branding
Opinion
What Jeremy Corbyn's unlikely rise tells us about personal branding in today's politics
Opinion
A paint job can't hide reality: HSBC, Malaysia Airlines and the challenge of rebranding
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