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Amit Bapna
AB
APAC editor-at-large
The Drum
The inside story of Netflix and KitKat’s ‘ultimate break’ ad collab
McCann study helps marketers get under the skin of Singaporean consumers
Marketing lessons from the 2024 Indian general election
Ad of the Day: Whisper’s all-singing, all-dancing period awareness spot
Why Tata Consultancy Services’ long-term sponsorship strategy is a marathon, not a sprin...
How oral care brand Colgate plans to bring a brighter, healthier shine to India’s smiles
Why Tata Motors believes branded experiences are critical to its electric vehicle journey
Uniqlo India’s CEO on its aggressive expansion plans
Marriott believes a co-branded credit card can help it build traveller loyalty in India
Designers on the impact and prospects of artificial intelligence
Can this agency model crack India? Inside the new Omnicom Advertising Services
Mastercard’s masterplan for its ICC Men’s Cricket World Cup 2023 sponsorship
How Unilever turned rain into song for its Taj Mahal tea brand in India
Inside Hilton’s accelerating mission to become the destination of choice in Asia
Ogilvy’s global CEO on making a succession plan work at Ogilvy India
Inside Meta's monumental privacy campaign for WhatsApp in India
Why Infosys believes sonic branding hits all the right notes for B2B marketers
How McDonald’s J-pop jingle became an Indonesian smash hit
Why has the Advertising Standards Council of India set new charity guidelines?
Why Oreo is applying AI technology to its India expansion plans
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