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Amit Bapna

AB

Slice's plans with its new brand ambassador

How PepsiCo’s Slice plans to win India’s mango drink war this summer
Dentsu India's people strategy keeps it buzzing

Dentsu India continues the organization overhaul, appoints Anita Kotwani to drive growth
Getting ready for the future of marketing

Indian brands need to prioritise creativity to stay ahead of the pack
XYXX's Innerwear innovation

How Indian D2C brand XYXX is disrupting the men’s underwear market
British Airways has plans to appeal to the Indian traveller

British Airways adapts ‘A British Original’ campaign to lure Indian travelers
Whisper #KeepGirlsInSchool 4.0 continues to dispel period myths

Whisper India targets mothers with new phase of ‘The Missing Chapter’ campaign
Emerging trends in gender portrayal in Indian popular culture

International Women’s Day: How are popular Indian attitudes on gender shifting?
Pullman & Novotel New Delhi staff

Pullman & Novotel hotels celebrates women's ability to be 'everything all at once'
DDB Hong Kong's 'Unbroken' campaign to tackle slavery

Japanese art form Kintsugi portrays the impact of slavery in compelling campaign for Hagar
Duolingo launches new product for India

Duolingo launches its flagship English learning product for Indian kids
Lakme launches its new look

Indian make-up brand Lakme celebrates unapologetic women
The future of brand experience

Why TBWA is adding 'experience' to its chief creative officer roles
The India growth story

India on track as one of the fastest-growing markets despite global slowdown
What Swiggy did different this Valentine day

Swiggy film showcases the central role the food delivery app plays in Indian's daily lives
Schweppes all set to shakeup the mixer category

Can Schweppes push its mixer drinks out of the shadows and into the spotlight?
Huggies India launches ‘We got you, baby’ campaign

Kimberly Clark overhauls Huggies brand in India as it seeks market leadership

When a leading media agency hires a creative honcho

Wavemaker India bolsters integration credentials with first-ever chief creative officer ro...
Netmed's Cancer Day campaign

Netmeds unleashes emotive film as it seeks to dominate India's e-pharmacy market
What does the Union Budget 2023 have in store?

Decoding India’s Union Budget 2023 and its impact on consumer marketing

Coke Studio Bharat launched in India

Coca-Cola relaunches Coke Studio music platform to connect with the new India