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Amit Bapna
AB
Apac editor-at-large
The Drum
Inside Hilton’s accelerating mission to become the destination of choice in Asia
Ogilvy’s global CEO on making a succession plan work at Ogilvy India
Inside Meta's monumental privacy campaign for WhatsApp in India
Why Infosys believes sonic branding hits all the right notes for B2B marketers
How McDonald’s J-pop jingle became an Indonesian smash hit
Why has the Advertising Standards Council of India set new charity guidelines?
Why Oreo is applying AI technology to its India expansion plans
Why Subway thinks simplicity is the secret ingredient to winning over the Indian consumer
What Anita Zanesco brings to Clemenger BBDO as its first chief growth officer
Why Cannes-winning advertising is only one ingredient of British Airways' brand building
How Singapore challenger bank GXS is shaking up category stereotypes with its marketing
Inside Marriott Bonvoy’s multi-destination sonic brand campaign
Sirona acquires India’s first vegan condom brand Bleu
India’s ITC swings for mass awareness for F&B portfolio with IPL sponsorship
Taco Bell gets naughty with naked tacos in India
Tata Group is leveraging its IPL sponsorship to supercharge its super app, Tata Neu
Can the Indian Premier League continue to excite marketers and fans after 16 years?
Starbucks looks to win over Indian consumers with inclusivity message
Why India’s oldest philanthropic organization is throwing its weight behind cancer aware...
Reebok launches its maiden campaign under its new owners in India
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