Amit Bapna

AB

APAC editor-at-large

The Drum
Indian Premier League 2023 is here

Can the Indian Premier League continue to excite marketers and fans after 16 years?
Starbucks wants to welcome everyone in India

Starbucks looks to win over Indian consumers with inclusivity message
Tata Trusts campaign to tackle cancer in India

Why India’s oldest philanthropic organization is throwing its weight behind cancer aware...
Reebok relaunches in India

Reebok launches its maiden campaign under its new owners in India
Pepsi India launches its final edition of the 'Rise up' campaign with actress Samantha

Pepsi urges India’s women to ‘Rise up’ in empowerment campaign
Dell India's plans this school season

Dell ramps up its creative creds in a bid to appeal to young consumers
The Team behind FCB Kinnect (Chandni Shah, Rohit Ohri and Rohan Mehta)

A ‘pivotal moment’ as FCB Group India acquires digital-first agency Kinnect
Final goodbye to Sidharth Rao

Tributes pour in after Webchutney founder Sidharth Rao dies aged 43
Making government ads engaging the Taiwanese way

New Taipei City Government creates emotive films to connect with local people
Ariel launches its latest edition of 'Share the load' in India

Ariel’s award-winning ‘Share The Load’ campaign returns for sixth edition
Switzerland Tourism launches its latest ad with Roger Federer

Selling Switzerland to Indian travelers with Federer’s charm and trains
The action never seems to stop in the bustling Japanese market

Japan’s advertising powerhouse Hakuhodo looks to India in bid to be number one in Asia
Mandai's Bird paradise - the new wildlife destination brand in Singapore

Singapore targets Indians with new wildlife destination brand
Pepsodent's plans to relook at oral care

Can Unilever’s Pepsodent make oral care accessible to everyone everywhere?
McDonald’s gets a new media agency for part of its India business

McDonald’s India hires OMD to strengthen its connection to Gen Z

Slice's plans with its new brand ambassador

How PepsiCo’s Slice plans to win India’s mango drink war this summer
Dentsu India's people strategy keeps it buzzing

Dentsu India continues the organization overhaul, appoints Anita Kotwani to drive growth
Getting ready for the future of marketing

Indian brands need to prioritise creativity to stay ahead of the pack
XYXX's Innerwear innovation

How Indian D2C brand XYXX is disrupting the men’s underwear market
British Airways has plans to appeal to the Indian traveller

British Airways adapts ‘A British Original’ campaign to lure Indian travelers