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Can the Indian Premier League continue to excite marketers and fans after 16 years?
Starbucks looks to win over Indian consumers with inclusivity message
Why India’s oldest philanthropic organization is throwing its weight behind cancer aware...
Reebok launches its maiden campaign under its new owners in India
Pepsi urges India’s women to ‘Rise up’ in empowerment campaign
Dell ramps up its creative creds in a bid to appeal to young consumers
A ‘pivotal moment’ as FCB Group India acquires digital-first agency Kinnect
Tributes pour in after Webchutney founder Sidharth Rao dies aged 43
New Taipei City Government creates emotive films to connect with local people
Ariel’s award-winning ‘Share The Load’ campaign returns for sixth edition
Selling Switzerland to Indian travelers with Federer’s charm and trains
Japan’s advertising powerhouse Hakuhodo looks to India in bid to be number one in Asia
Singapore targets Indians with new wildlife destination brand
Can Unilever’s Pepsodent make oral care accessible to everyone everywhere?
McDonald’s India hires OMD to strengthen its connection to Gen Z
How PepsiCo’s Slice plans to win India’s mango drink war this summer
Dentsu India continues the organization overhaul, appoints Anita Kotwani to drive growth
Indian brands need to prioritise creativity to stay ahead of the pack
How Indian D2C brand XYXX is disrupting the men’s underwear market
British Airways adapts ‘A British Original’ campaign to lure Indian travelers