Shock Tactics In Advertising The Shockumentary Starring BrewDog, Peta More
The Shockumentary is The Drum's new short film exploring the good and bad of shock advertising. Starring top creatives John Jessup (formerly of Leo Burnett) and Marc Lewis (School of Communication Arts), along with no-nonsense brands BrewDog, Peta and Death Cigarettes, the film asks whether shock tactics still have a place in modern advertising. Are brands too boring these days? Watch our Shockumentary and decide for yourself.