Mastercard’s CMCO Raja Rajamannar on how technology has changed marketing
The Drum Awards
| Mar 8, 2023
Marketing as we know it is dying, according to Mastercard’s CMCO and best-selling author, Raja Rajamannar. As emerging technologies such as ChatGPT continue to disrupt the industry, marketing’s survival rests on one thing: constant reinvention. As part of The Drum’s Chair Leader series, where we speak to the amazing people who will be chairing The Drum Awards 2023, Rajamannar speaks to editor-in-chief Gordon Young about the 2022 campaigns that broke the mould with their use of technology, such as 5G telecom, sonic branding and NaviLens. Rajamannar will lead the jury of The Drum Awards for Marketing Americas 2023.