The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Getting on the front foot with OpenAP’s Brittany Slattery

The Drum at Cannes and Cannes Lions | Jul 4, 2023

Sponsored by
Brittany Slattery offers her hot take for marketers on how to transform insights into influence at the register.
Presenters and Guests
About the show

More Episodes

Glowing engagement

Perspectives from Braze, NIVEA Beiersdorf, Publicis Groupe, and Accenture Beauty Lead detail how the face of the beauty industry continues to showcase itself

Beyond the binge and bow out

Leaders from Braze, Roku, and McCann Worldgroup dissect the updated media landscape and how it’s consistently evolving

Who are today's gamers?: understanding the modern gaming audience

In this 30-minute speaking session, The Drum brings together a panel of experts to discuss the importance of understanding and tapping into gaming communities. By shedding light on the diverse and expansive nature of the gaming community, this session aims to challenge stereotypes, broaden perspectives, and encourage brands to tap into this vast audience to drive business and cultural impact.

The endless season of fandom and how to fuel its fire

Marketers from FanDuel, 72andSunny and Braze convene to discuss what it takes to appeal to the modern sports fan.

Melting points: Where technology meets creativity

Leaders from Group Black, Notco and Braze got together at this years Cannes festival to explore the melting point where technology and creativity meet, and how they must both live in harmony to maximize effectiveness.

13 more episodes +

Getting into the game with Affinity Solutions’ Damian Garbaccio

Damian Garbaccio offers his hot take for marketers on how to transform insights into influence at the register

Resetting expectations with UM Worldwide’s Chris Wilhelmi

Chris Wilhelmi offers his hot take for marketers on how to transform insights into influence at the register

Avoiding paralysis by analysis with NRF’s Mark Mathews

Mark Mathews offers his hot take for marketers on how to transform insights into influence at the register

From clicks to conversions with Snowflake’s Rosemary De’Aragon

Rosemary De’Aragon offers her hot take for marketers on how to transform insights into influence at the register.

From proxies to purchase with Affinity Solutions’ Jonathan Silver

Jonathan Silver offers his hot take for marketers on how to transform insights into influence at the register.

From isolation to connection with Affinity Solutions’ Stephanie Geno

Stephanie Geno offers her hot take for marketers on how to transform insights into influence at the register.

Pairing privacy and performance with Samba TV’s Ashwin Navin

Ashwin Navin offers his hot take for marketers on how to transform insights into influence at the register

From protection to performance with DoubleVerify’s Mark Zagorski

Mark Zagorski offers his hot take for marketers on how to transform insights into influence at the register

Measurement matters

The quest for cross-media measurement has continued to dominate chatter at industry events around the globe so far in 2023 – and the conversation is set to continue in Cannes. With measurement top of mind for marketers, The Drum catches up with Deirdre Thomas, chief product officer at Nielsen, to get the low down on the latest happenings from Cannes and explore how the measurement narrative and solutions are evolving to help solve for the future.

From complexity to opportunity: unlocking the full value of multiscreen TV

Leaders from FOX, MNTN, The VAB, VaynerMedia, Wavemaker, Mediahub, Accenture Song, NBCUniversal and FreeWheel explored trending topics around premium video innovation and monetization with The Drum in Cannes. Here’s what they had to say.

Why haven’t advertisers embraced the full potential of digital audio yet?

The Drum’s opinion editor John McCarthy gathered industry experts to take a detailed walk through the burgeoning world of digital audio to understand why advertiser interest doesn’t yet match consumer habits.

Tech for collaboration

Consumer expectations change. New channels erupt and disrupt. Audiences become more distributed across media. Clients demand more from their agencies. Agencies evolve and adapt. The marketing landscape is an ever-evolving sphere of influence, each impacting the other. The glue that ties everything together is best-in-class data, powered by technology to be able to build stronger connections and enhance collaboration between brands, agencies and creators, at scale. With further disruption ahead, agencies are figuring out how to differentiate – many looking to what is possible beyond media, creative and strategy – to build out their capabilities and position them for success to influence the always-on, digital world around them.

Cut the bullshit not the creative

The Drum sits down with Sarah Shilling, EMEA EVP at Porter Novelli and WACL member, to explore the new notion of leaving our egos at the door, for creativity regaining its confidence and how it’s reflected in the work at Cannes this year.