The Drum Awards for Marketing - Entry Deadline

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Data strategy: activating advertising’s potential in unprecedented times

Technology

Sponsored by
Numerous forces are converging and changing consumer behaviours more rapidly than ever before, in ways that we can’t always anticipate. In this session speakers from Captify, Uber and TripAdvisor explore how marketers are adapting to focus on the right signals, unlock new media opportunities and turn uncertainty to their advantage.