Burger King CMO Katie Evans on why creative bravery is key to campaign success
The Drum Awards
| Mar 14, 2023
With a miscellany of award wins, Burger King was recently named 8th most creative brand in The Drum’s World Creative Rankings. Now, as part of The Drum’s Chair Leader series, where we speak to the amazing people who will be chairing The Drum Awards 2023, Burger King’s CMO Katie Evans (chair of The Drum Marketing Awards for EMEA) speaks to senior reporter Hannah Bowler about the strategy behind some of their biggest campaigns, the lasting impact of the pandemic on the marketing industry, and which award entries from last year had the biggest impact and why.