To main TV Hub

Today’s marketing stories

S2:E6 The expanding demographics of gaming audiences

Gaming is the most lucrative entertainment medium in the world. Small wonder, given that 3.2 billion people worldwide are gamers. Whether they play on consoles, home computers, phones, or a combination of all of them, the gaming audience is too broad to be considered a single demographic.
Watch Episode 6
About the show
Presenters

E6. The expanding demographics of gaming audiences

Gaming is the most lucrative entertainment medium in the world. Small wonder, given that 3.2 billion people worldwide are gamers. Whether they play on consoles, home computers, phones, or a combination of all of them, the gaming audience is too broad to be considered a single demographic.

E5. Creativity with no limits; key marketing trends by The Drum Design, Roses & Chip Shop Awards

Gordon Young, Lynn Lester, Pancho González and Hiten Bhatt review some of the worlds best creative work - from a smart Tampon that detects cancer to a clothing line devised by a fast food chain.

E4. Should brands take a stand over Roe v. Wade?

In the wake of the landmark developments over abortion rights in the US, many brands have drawn lines in the sand over Roe v. Wade. The highly politicised nature of the debate has meant that many of the most recognisable companies in the world have been forced to declare their stance on abortion rights - despite some PR agencies desperately advising them to stay out of the debate. The panel also asks, in light of the memeification of the Johnny Depp v. Amber Heard trial, whether UK civil cases like Coleen Rooney v. Rebekah Vardy should be televised. The unintended consequence of broadcasting ongoing trials could potentially upend individual cases, but is it more important that the public gains a better insight into how justice is upheld in the UK?

E3. Elon Musk buys Twitter and Netflix opens door to advertisers

On this week’s episode of The Drum Show, Gordon Young, editor-in-chief at The Drum, asks his panelists to unpick Elon Musks' controversial buyout of Twitter, the launch of TalkTV, and Netflix's shock announcement that it would introduce ads.

E2. Marketing culture needs transformation: The Drum Show on influencer pay gap & religious festivals

On this week’s episode of The Drum Show Chris Sutcliffe, senior reporter for tech at The Drum, is joined by a panel of experts to discuss the influencer pay gap and ask whether the industry is doing marketing around religious festivals right.

E1. "Why should he dictate a policy defining a safe space?" The Drum Show on Twitter, Ogilvy & Channel 4

In this episode, which was recorded in front of a live studio audience, senior tech reporter for The Drum Chris Sutcliffe is joined by CEO of Digital Voices Jennifer Quigley-Jones and editor-in-chief of The Drum Gordon Young to go over three key stories from the previous week. We discuss Ogilvy’s decision to no longer work with influencers who distort or retouch their bodies or faces for brand campaigns as well as whether Elon Musk’s hokey-cokey approach to joining the Twitter board is good or bad news for its users. And The Drum’s reporter Hannah Bowler takes us through the drama following the government’s decision to privatise Channel 4.