This year’s Grand Prix was secured by Kleenex for Your Pollen Pal, which saw the brand find a way back onto radars with a pollen counter tool to help allergy suffers prepare for their symptoms. Two campaigns then won the Chair Awards, which included LNER’s work to tie ticket capacity into search campaigns (for more efficient media buys).

The competition was judged by a powerhouse panel of digital advertising leaders from the likes of Merkle, LinkedIn, Publicis Groupe, Facebook, MediaCom and Media.Monks.

Watch the awards ceremony below and view the work in more detail here