This year’s Grand Prix was secured by Kleenex for Your Pollen Pal, which saw the brand find a way back onto radars with a pollen counter tool to help allergy suffers prepare for their symptoms. Two campaigns then won the Chair Awards, which included LNER’s work to tie ticket capacity into search campaigns (for more efficient media buys).
The competition was judged by a powerhouse panel of digital advertising leaders from the likes of Merkle, LinkedIn, Publicis Groupe, Facebook, MediaCom and Media.Monks.
Watch the awards ceremony below and view the work in more detail here
- PPC - Most Effective Use of Paid Search as part of a Programmatic Strategy
- PPC - Most Effective Use of Data or Insights
- SEO - Most Effective Use of Data or Insights
- SEO & PPC - Best Search Software
- SEO & PPC - Most Effective Use of Technology in a Search Campaign
- Technical Innovation of the Year
- Not for Profit
- Automotive and Transport
- FMCG
- Healthcare and Pharma
- B2B
- Music and Entertainment
- Finance and Professional Services
- Public Sector
- Retail or Ecommerce
- Sport and Leisure
- Travel and Tourism
- PPC - Best B2C Campaign
- PPC - Best B2B Campaign
- SEO & PPC - Integrated
- SEO - Best B2B Campaign
- SEO - Best B2C Campaign
- SEO - Most Effective Use of Content
- SEO - Most Effective Use of PR
- Best Pivot Initiative
- Biddable Team of the Year
- Search Brand Team of the Year
- Organic Team of the Year
- Rising Star of the Year
- Agency of the Year
- Chair Award
- Grand Prix
Featuring
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The Drum Awards for Marketing 2021
In partnership with The Financial Times
The Drum Awards for Agency Business 2021
In partnership with Scoro
The Drum Awards for Digital Industries 2021
In partnership with Pinterest
The Drum Awards for Content 2021
In partnership with BCMA
The Drum Awards for Out of Home 2021
In partnership with Alight Media
The Drum Awards for Experience 2021
In partnership with LinkedIn
The Drum Awards for Digital Advertising 2022
In partnership with GumGum
The Drum Roses Awards 2022
In partnership with GB News
The Drum Awards for Digital Advertising APAC 2021
In partnership with AdColony
The Drum Awards for Marketing 2022
In partnership with The Financial Times
The Drum Awards for Online Media 2022
In partnership with GumGum
The Drum Awards
