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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Tesco, Morrisons, TGI Friday’s and Greggs battle for the best #bakingsongs on Twitter

More and more Twitter accounts for big brands are trying to take the social crown, as this latest group conversation from brans including Tesco, Hovis and The Co-Operative shows.The conversation came from a comment by a radio presenter from South Shields, and saw a multitude of brands jump on the bandwagon, as they competed to create the best baking songs.The banter has since continued, with the task now turning to creating cleaning songs.What do you think? Are brand 'banter' sessions on Twitter entertaining or annoying?

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