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16 March - 24 April 2020

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10 Apr 10:00 BST / 05:00 EST

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Hamish McPharlin

Head of Insight at BBC Global News

Sophie Hind

Managing Director at Voiceworks

Imogen Watson

Journalist at The Drum

Hovis

Latest marketing and advertising news for Hovis, including insights and opinions.

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Ridley Scott's classic 'Boy on the Bike' Hovis ad remastered by BFI

03 June 2019

Hovis 'Boy on the Bike' crowned 'most iconic' classic ad by Brits

05 May 2019

The Drum Network

44 years in the baking: Evans Cycles brings Hovis ad back to life with electric bike

13 September 2017

Hovis ups investment in experiential marketing

30 November 2016

From the Milk Tray Man to Hovis' boy on the bike, will revisiting past glories work for brands?

22 October 2015

Ad of the Day: Hovis - Good inside

08 October 2015

How brands slayed social media for St George's Day - Playstation, Durex, JustEat, Three, Hovis...

23 April 2015

Hovis extends Cirkle's communications remit ahead of brand reinvigoration drive

03 February 2015

Tesco, Morrisons, TGI Friday’s and Greggs battle for the best #bakingsongs on Twitter

11 February 2014

Premier Foods enters into joint partnership with The Gores Group to reinvigorate Hovis brand

27 January 2014

Hovis set to promote Best of Both product range with outdoor ads

04 September 2013

Premier Foods marketing spend drops by over £6m during first half of 2013

23 July 2013

Hovis unveils Easter campaign with JWT London

27 March 2013

Premier Foods reveals £39.4m spend on consumer marketing for 2012 as it prepares grocery marketing...

21 February 2013

Halloween-themed poster supports Hovis' relaunched Seven Seeds loaf

31 October 2012

desert island clips

The screen at its peak: Thinkbox CEO Tess Alps reveals her Desert Island Clips

12 October 2012

The best British ads

08 June 2012

Hovis unveils £3.5 million TV campaign to promote its Farmers Loaf

14 May 2012

Premier Foods promises continued marketing investment as group sales increase by 1.3%

25 April 2012

Premier Foods set to double marketing expenditure for Power Brands during 2012

19 March 2012

Premier Foods appoints McCann London and JWT for power brand advertising

16 March 2012

Premier Foods to spend £50m marketing brands, with new Sharwoods ad set to roll out first

30 January 2012

Hovis launches new website with Acknowledgement and Monochrome

11 November 2011

Top brands that promote family values revealed in new research

10 November 2011

Exclusive interview with Warburtons marketing boss Richard Hayes

27 July 2010

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