Guardian goes for the cute factor to promote new running hub
One, two, three... awww!
We quite agree, and it's evidence if ever it was needed that cute animals are an adorably good marketing ploy.
These creatives from BBH have helped encourage more than 400,000 page views the Guardian's running hub since it launched last week and the campaign will continue until the end of September.
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Guardian News and Media
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BBH
Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New...
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