The Guardian

The Guardian is a British daily newspaper. It was founded in 1821 as The Manchester Guardian, and changed its name in 1959. Under an extensive scheme, it recently reached a profit as it, like many media companies, looks to generate more revenue from users.

Latest

Guardian Australia

07 Dec 2022

2 min read
Guardian Australia's powerful films highlight the need for independent journalism
The Guardian
TG2T

26 May 2022

4 min read
5 campaigns we loved that won at The Drum Awards for Design, from The Guardian to Ikea
design
noiiohio

25 Nov 2021

2 min read
The Guardian unveils contextual ad model in Australia as a post-cookie solution
Future of Media
The Guardian

24 Nov 2021

3 min read
To the next 200 years: how The Guardian celebrated its bicentennial by looking ahead
The Guardian
200 years for a newspaper is a kind of a big deal. That’s older than the New York Times

27 Jul 2021

3 min read
The Guardian sees huge 61% increase in digital reader revenue
The Guardian
The Guardian's 'Find Clarity' billboard appearing in Berlin

12 Oct 2020

3 min read
The Guardian ads invite readers to 'Find Clarity' amongst the chaos
Water Cooler Creative
Anywhere But Westminster

16 Jun 2020

4 min read
How The Guardian expanded its UK political coverage to ‘Anywhere But Westminster’
Awards Case Studies
The Guardian cements European ties with ‘Hope has no borders’

02 Mar 2020

3 min read
The Guardian cements European ties with ‘Hope has no borders’ reader campaign
The Guardian
The Guardian experiment with a pop-up paper push in Germany

19 Feb 2020

5 min read
The Guardian experiments with a glass-shattering experiential stunt in Germany
The Guardian

Explore our new sections and topics

Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

Agencies

The home of agency advice, from winning accounts to scaling up and selling up. This is where agency owners and managers can find and share expert knowledge on running brilliant businesses.

Creative

Complete coverage of the world's best new ad campaigns and commercial creative work. Watch the latest ads and then come behind the scenes as we show you how they were made.

Media

We take you to where marketing meets media, going inside the world’s biggest publishers, platforms and broadcasters as we explore how to plan and buy advertising in a rapidly evolving media world.

Sustainability

Sustainability is no longer just a trend, instead, it is now incorporated into almost every business strategy. We take a closer look at the sustainable marketing, or green marketing, strategies brands are using to promote environmental, social and economic issues around the world.

Technology

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

Awards Case Studies

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.