O2 offers contract that allows users to ‘change phones like Chelsea changes managers’

O2 is well known for its tongue-in-cheek customer service replies on Twitter, so it should be no surprise that it took a slightly unconventional approach to advertising one of its contracts.

In a style more familiar to Paddy Power and Specsavers adverts, the company played on recent footballing events to promote how often you can change your phone.