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Specsavers

Specsavers suggests poor eyesight can be a Hazard to your health in ball boy ad

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By Ishbel Macleod, PR and social media consultant

January 25, 2013 | 1 min read

Proving again that sometimes ad campaigns with the quickest turnaround can be the best for tickling the nation, Specsavers has unveiled an ad mentioning the recent incident between a Swansea ball boy and footballer Eden Hazard.

Tweeted last night and placed in this morning’s papers, the ad – designed by the brand’s in-house team - has already received almost 3,000 retweets.

Using the tradition ‘should’ve gone to Specsavers’ line, the ad gives a quick guide: kicking a football is good, kicking a ball boy is bad.

Richard Holmes said: "We’re constantly on the look out for great Should’ve Gone to Specsavers moments and I’m always amazed at the speed with which our creative team are able to react to incidents like this. They’ve worked closely with the marketing department to make sure this hit the newsstands today."

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