The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Apple ITunes UK

Happy Birthday iTunes: Apple’s music service celebrates a decade of downloads

Author

By Jennifer Faull | Deputy Editor

April 28, 2013 | 1 min read

On 28 April 2003, Steve Jobs revealed iTunes, the revolutionary digital music store offering 79p song downloads.

To mark this milestone 10-year anniversary, The Drum has pulled together 10 facts about the service, which has become the largest retailer of music worldwide and has singly-handedly changed the way music is distributed.

1. Over 10m songs were downloaded in the first few months of the US operation in 20032. Currently has more than 435m users3. More than 25bn songs have been sold since it launched
4. Has over 35m songs in its catalogue5. The most downloaded track is ‘I Gotta Feeling’ by The Black Eyed Peas6. It is available in more than 119 countries

7. 100m books were downloaded in the first year of iBooks (2010)8. The top selling song in the year of ITunes’ launch was ‘Hey Ya!’, by OutKast9. The first iTunes silhouette ad launched on 7 October 200310. The top selling album of 2003 following the launch was Jack Johnson’s ‘On and On
Apple ITunes UK

More from Apple

View all

Trending

Industry insights

View all
Add your own content +