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Retail
Open Mic
Why retail media networks are the future of first-party data collection
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The cost of living crisis is driving a return to pandemic-style shopping behaviors
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Welcome to the age of social SEO: how to maximize visibility on TikTok searches
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In the cost of living crisis, should fashion brands tighten their belts?
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What is the best day to launch a Christmas ad? It might be later than you think
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QVC for the digital age: why e-commerce brands need to lean into live shopping in 2023
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As one of the UK’s most connected brands, Aldi shows how to navigate difficult times
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How can marketers turn good intentions into green buying behavior?
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Supermarket elves and solidarity: UK consumers’ top Christmas ads of 2022
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David v Goliath: sustainable brands have found the weak spots of fast fashion giants
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‘Clienteling’: a point of view, tailored to you
Opinion
What brands must learn from Balenciaga’s bungled crisis
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4 steps to adapting and thriving with composable tech
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Singles’ Day: which fashion brands garnered the most attention?
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How to protect (and promote) your brand during a recession: 4 kinds of customers
Opinion
CTV will be the savior for DTC brands in 2023
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Digital marketing strategies to get ahead this holiday season
Opinion
How to turn fandom into ‘brandom’ by connecting with pop culture
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How to use chargebacks to improve Amazon logistics
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The ‘new elderly’: is this a golden age for marketing to China’s silver-haired consu...
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Black Friday in a cost of living crisis: do consumers still want to shop?
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Smart bidding and ‘Hagakure’: connecting marketing automation with human innovation
Opinion
Musing on Mira: how M&S can make the most of its risky virtual influencer
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Black Friday 2022: a shift from planet to people
Opinion
How web3 can transform omnichannel into ‘metachannel’
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Is TikTok the perfect home for luxury brands?
Opinion
Luxury advertisers want a piece of the direct-to-consumer pie
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What do gen Z and gen alpha really want for Christmas? A bottle of juice, apparently...
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Why your online fashion ads won’t work with gen Z: a look at campus culture
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Want to understand luxury brands in 2022? Look to street culture
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When consumer loyalty is fragile, nudge, don’t push
Opinion
The early holiday shopping rush: how to win the retail race with engaging ads
Opinion
Plea to brands: start speaking out against the cost of living crisis
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Design classics: Jasper Morrison, simplicity and quiet
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Black Friday has peaked. Here’s what you should focus on instead
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Can stagnant e-commerce be rescued by live shopping?
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