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Public Sector

Latest marketing and advertising news for Public Sector, including insights and opinions.

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Three PR lessons from Harry, prince of publicity

Singapore's budget opens the way for an economy driven by data and creativity

A 360° view of lockdown and the new abnormal

A Week in Creative: Coca-Cola returns with poetry and Snapchat lures brands

Letter from Gen Z: TikTok is for both socializing and social change

Stephen Woodford: Putting advertising at the heart of the recovery

Kevin Chesters: why do we persist with predicting?

Mark Borkowski: The Tories have campaigned in haiku and governed in gibberish

Stephen Woodford: Advertising can support the route out of lockdown

Restoring consumer confidence after Covid-19: spiders, Edwina Currie and gold

The Drum Network

An agency guide to working from home effectively

Unleashing the power of your company blog

How ‘Scotty From Marketing’ is failing to market his response to Covid-19

How should marketers navigate sustainability trends for the new decade?

No 10's response to its Brexit ad blitz impact shows it's too easy to fall back on reach

Australia bushfire crisis: why #ScottyFromMarketing is an insult to all marketers

How can brands ensure that they work with the right KOLs in China?

Agencies, do you know how your publicly-listed clients' share price is performing?

Why are some bots great and others meh?

'Big ideas are borderless’: some favourites from The Roses Awards 2019

Advice to Westminster from politician turned Grey Europe boss: 'It's time to commit'

UK and China forge a new relationship in advertising as both look to a global future

Key takeaways for adtech players as authorities start to enforce GDPR

Direct Line brand boss: it’ll take one part science and two parts marketing to save the world

Tired of tone-deaf ads that are missing the mark? Empathy is the answer.

See you in real life: when to take your online brand offline

Trump-Kim summit: For fuck's sake, newsrooms, don’t blow $25 million by pretending to show...

How can global brands overcome Ramadan as a tickbox exercise?

It took a decade, but International Women's Day has become a significant event in China

Growing international teams: how Geert Hofstede can help

Bobbies on the beat hold key to better social media engagement

Lessons in how to avoid a fight or flight reaction to briefs

Why is the new British Army advert actually a communication success?

The best social media campaigns in Asia Pacific in 2017

The Drum Network

Why do airline brands have all the data but none of the delivery?

Ed Vaizey: the tech revolution is barely touching the world of culture – and it should be