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Creative A Week in Creative Brand

A Week in Creative: Coca-Cola returns with poetry and Snapchat lures brands


By Imogen Watson | Senior reporter

August 5, 2020 | 3 min read

This is an extract from The Drum’s A Week in Creative email briefing. You can subscribe to it here if you’d like it in your inbox once a week.

Coca-Cola: Open Like Never Before by 72andSunny Amsterdam

Coca-Cola: 'Open Like Never Before' by 72andSunny Amsterdam

Welcome to 'A Week in Creative,' a handpicked selection of all the best campaigns to come out of The Drum's Creative Works in the past week.

This week's top picks include a breathtaking Nike spot, Snapchat's invitation to brands and the return of Coca-Cola.

Coca-Cola opens up

After a seven-month ad pause, the longest in its history, Coca-Cola is back from its hiatus. 72andSunny Amsterdam worked with spoken-word artist 'George the Poet' on a campaign that urges people to be 'Open, Like Never Before.'

Life after lockdown

To help 'Generation Lockdown' picture life after Covid-19, the National Citizen Service has unveiled an uplifting visual manifesto and statement of intent, created by Karmarama. Starring the first 'Young People’s Laureate' Caleb Femi, the spoken word piece highlights what really matters to younger generations at the present moment.

Just do it

Nike commemorated the victorious return of the NBA with a breathtaking film that utilised a split-screen to seamlessly illustrate the parallels between sports, and the social causes many top athletes stand for. 'You Can't Stop Us' was produced by Nike's long-term ad agency, Wieden + Kennedy.

A brief introduction

As Snapchat looks to reclaim some lost ad spend, it has debuted its first brand-facing campaign - 'Meet the Snapchat Generation'. With Facebook and TikTok both in the middle of very public scandals, this tactical campaign by Snapchat could help it get a competitive edge.

This is just the tip of the iceberg, so if this dose of creativity leaves you thirsty for more, please drop in at The Drum's Creative Works – the home of creative from all around the globe. You can also subscribe to The Drum's creative newsletter or browse our round-up here.

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