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Opinion
The ad industry must uphold these 6 pillars of identity in a post-cookie world
Opinion
State of the Nation: Vietnam ad industry responds to changing consumer wave
Opinion
When it comes to data-driven advertising, measurement will dictate the future of identity
The Drum Network
Flipping traditional thinking to win the retail media movement
Opinion
Google’s Universal Analytics sunsets in 51 days & cookies are crumbling: how to prepare
Opinion
3 ways agencies can help clients navigate the data paradigm shift
Opinion
An existential threat: Italy’s ChatGPT ban underscores why consent is fundamental
Opinion
Data clean rooms are not the endgame for identity
Opinion
State of the Nation: The lessons for marketers from post-Covid China
Opinion
The issue at hand is much bigger than privacy – it’s about all data-enabled harms
Opinion
Tickets, please: geofencing can help brands reach real fans
The Drum Network
Brands are made in public; fans are made in ecosystems
Opinion
There’s a regulatory reckoning coming for AI’s use in digital advertising
The Drum Network
Where does out-of-home TV stand amid digital transformation?
Opinion
Your privacy systems could be just a Hollywood façade – and you may not even know it
Opinion
Breaking down data barriers: the case for clean room interoperability
Opinion
From seller-defined audiences to AI: the trends shaping publishers’ post-cookie world
Opinion
ACR data is the key to measuring more than just impressions on CTV
The Drum Network
The best ads are 15 seconds long: how to supercharge your paid ads with video
Opinion
Deinfluencing is here to stay, here’s how brands can keep up
The Drum Network
Want to get inside the mind of global CMOs? Just look at their Twitter accounts
Opinion
Was the metaverse doomed from the get-go?
Opinion
Consumer attention controls the pace of commerce innovation
Opinion
What this year’s upfronts tell us about the state of adtech
Opinion
State of the Nation: Indonesia is a country full of contrasts ... or is it?
Opinion
Bud Light’s branding blunder continues after it puts marketing execs on leave
Opinion
Customer loyalty is no longer enough – creating brand superfans requires new strategies
Opinion
Mario’s box office breakthrough: the exception, not the norm, in family entertainment
Opinion
An advertiser’s guide to the upfronts: 5 trends changing how TV is planned, bought & sol...
The Drum Network
3D DOOH can’t be a blip in the innovation timeline of OOH
Opinion
We’re in a CTV currency bubble – and it’s time to pop it
Opinion
AI has the power to both perpetuate and mitigate our misinformation problem
Opinion
Forget generative AI, what would really spark Meta’s recovery is a Roku acquisition
The Drum Network
A look back at 2022’s Cannes Lions winners: how brands can prove their promises
Opinion
It’s time for a revolution in how OOH audiences are measured
Opinion
What makes a brand iconic? 5 features shared by world’s most recognizable companies
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