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Latest marketing and advertising news for FMCG, including insights and opinions.

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How total wellbeing and plastic pollution will shape the APAC consumer market in 2019 and beyond...

08 January 2019

What The Greatest Showman taught us about contextual marketing

04 December 2018

Alibaba on what technology is driving the AI trend

21 November 2018

Five takeaways on launching a brand in China

20 November 2018

How can FMCG brands stay relevant in Indonesia’s new experience economy?

02 November 2018

Singles’ Day 2018: Is your brand ready for the largest online sale of the year?

31 October 2018

How programmatic can help brands stand out as attention becomes a scarce commodity

01 October 2018

Lessons for the world beyond interruption

26 September 2018

Singles' Day, Black Friday and Christmas are coming - here's what brands need to do

26 September 2018

Why women are their own worst enemy in the workplace

17 September 2018

Coca-Cola’s digital transformation: how e-commerce is shaping the future of this iconic brand

14 September 2018

Listerine posts another indication of where influencer campaigns on Instagram are heading

06 September 2018

No more fixed budgets, rigid marketing calendars and long lead times: meet the new ad agency...

Diageo on understanding human behaviours to build winning innovation

The Drum Network

Five ways supermarket brands can get digital cut through in 2018

When chief executives go wild

Drill, tech and toxic masculinity: why Mars was right to pull its ads from YouTube

More should be done to improve gender diversity in Singapore & Malaysia’s e-commerce market

Will 2020 be the year when programmatic grows up?

Why an obsession for tick-box diversity has taken the soul out of inclusivity

Pedigree and Colenso BBDO – seven years in and still winning awards

How hacking helped build one of the world’s largest economies

See you in real life: when to take your online brand offline

E-commerce is in need of a deeper strategy with social

Data-geddon should herald a new era of creativity

Agencies must meet Marc Pritchard’s challenge or face extinction

Will brands make progress on diversity and inclusion in 2018?

P&G is voting with its wallet and changing digital advertising forever

Libby Brockhoff: Never give up on the power of good

26 February 2018

Lessons in how to avoid a fight or flight reaction to briefs

23 February 2018

Unilever and the struggle to find balance in advertising's moral maze

22 February 2018

How to manage your brand and customers in 2018 - a Twitter perspective

07 February 2018

The importance of casting for video advertising

30 January 2018

The Drum Network

Tomorrow’s supermarkets need to get truly, madly, deeply obsessed with customers (but not in...

18 January 2018

The stage is set for Amazon but is building an ad business a big enough priority?

17 January 2018

How even the most uncool brands swag with swagger

05 January 2018