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FMCG

Latest marketing and advertising news for FMCG, including insights and opinions.

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Opinion

Less green is more green: sustainability or the ‘say-do gap’
Opinion

Mars Wrigley chief Halloween officer on 2021’s five sweetest trends
Opinion

It’s time to stop experimenting with social commerce and get stuck in
Opinion

How the home is becoming a new battleground for e-commerce
The Drum Network

Delivering frictionless e-commerce: what brands can do to delight users
The Drum Network

Off the shelf: the future of retail and e-commerce
Opinion

Live commerce brings consumers closer to in-person shopping experience

Opinion

How Funko adapted for the retail habits of fans
Opinion

How brand marketers can tap into emerging foodie tribes
Opinion

The digital rebirth of the online grocer
Opinion

How brands can adopt an experimental mindset to thrive in an ever-changing retail reality
The Drum Network

Marketers must look beyond Google to get found in search
The Drum Network

Breaking the FMCG mold without breaking your brand connection
Opinion

Marketers need a new lens for a world that has just been reimagined
Opinion

Amazon Prime Day marks return to retail normal: what brands should stop, start & continue
Opinion

The rise of the 50-plus influencer
Opinion

It’s ‘transition time’ for consumers, so how are grocers faring in the UK?
Opinion

What does the death of the third-party cookie mean for e-commerce?
Opinion

Agencies: time to stop serving comfort food and start solving the wicked problems
Opinion

Blood and guts: why advertising needs to get real now health is center stage
The Drum Network

Voxpop: what is the most transformative digital trend part one
Opinion

The case of closed doors and broken ceilings
Opinion

2021: the year of emotional data, belief and optimism
The Drum Network

Remember me, your former number one fan? The growing divide between brands and consumers
The Drum Network

What new roles will agencies assume by 2025
The Drum Network

How different is the holiday shopping season in 2020? Analysis of key trends and challenge...
Opinion

‘Humaning’ should be an internal message, not a marketing mantra
The Drum Network

Do no harm: 5 ways brands can harness ethical consumerism through design
Opinion

How do you solve a problem like... keeping remote staff inspired?
Opinion

Don’t just 'try': why brands need to stop playing with Black History Month
The Drum Network

Scrap Black Friday. This is how to win Cyber Weekend
Opinion

Why running a business isn't the same as leading one
Opinion

What will the advertising landscape look like post-pandemic?
Opinion

Is now the time for streaming giant Netflix to launch its own talent agency?
The Drum Network

Go! Stop! Repeat! Managing the hyperlocalised rollercoaster of demand created by Covid-19
Opinion

A Week in Creative: Coca-Cola returns with poetry and Snapchat lures brands
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