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FMCG

Latest marketing and advertising news for FMCG, including insights and opinions.

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The Drum Network

Breaking the FMCG mold without breaking your brand connection
Opinion

Marketers need a new lens for a world that has just been reimagined
Opinion

Amazon Prime Day marks return to retail normal: what brands should stop, start & continue
Opinion

The rise of the 50-plus influencer
Opinion

It’s ‘transition time’ for consumers, so how are grocers faring in the UK?
Opinion

What does the death of the third-party cookie mean for e-commerce?
Opinion

Agencies: time to stop serving comfort food and start solving the wicked problems
Opinion

Blood and guts: why advertising needs to get real now health is center stage
The Drum Network

Voxpop: what is the most transformative digital trend part one
Opinion

The case of closed doors and broken ceilings
Opinion

2021: the year of emotional data, belief and optimism
The Drum Network

Remember me, your former number one fan? The growing divide between brands and consumers
The Drum Network

What new roles will agencies assume by 2025
The Drum Network

How different is the holiday shopping season in 2020? Analysis of key trends and challenge...
Opinion

‘Humaning’ should be an internal message, not a marketing mantra
The Drum Network

Do no harm: 5 ways brands can harness ethical consumerism through design
Opinion

How do you solve a problem like... keeping remote staff inspired?
Opinion

Don’t just 'try': why brands need to stop playing with Black History Month
The Drum Network

Scrap Black Friday. This is how to win Cyber Weekend
Opinion

Why running a business isn't the same as leading one
Opinion

What will the advertising landscape look like post-pandemic?
Opinion

Is now the time for streaming giant Netflix to launch its own talent agency?
The Drum Network

Go! Stop! Repeat! Managing the hyperlocalised rollercoaster of demand created by Covid-19
Opinion

A Week in Creative: Coca-Cola returns with poetry and Snapchat lures brands
The Drum Network

For diversity in advertising, we need equality in education
The Drum Network

QR codes: the Covid-empowered player
The Drum Network

What is a digital marketing engineer, and why do you need one?
Opinion

Even a pandemic couldn't make the public care more about brand purpose
Opinion

Ask Keith Weed: how can marketers galvanize their businesses around consumers?
The Drum Network

Investing in soft skills employees is just as important as developing technical staff
The Drum Network

Keeping calm, creative and connected: has togetherness ever been so business-critical?
The Drum Network

Making sense of changing consumer media consumption during the pandemic
The Drum Network

Supercharging your content ROI
The Drum Network

Brands need to stop talking and start doing
Opinion

Amazon changes everything for FMCG brands
The Drum Network

There is no 'business as usual' following Covid-19
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