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Latest marketing and advertising news for FMCG, including insights and opinions.

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When chief executives go wild

Drill, tech and toxic masculinity: why Mars was right to pull its ads from YouTube

More should be done to improve gender diversity in Singapore & Malaysia’s e-commerce market

Will 2020 be the year when programmatic grows up?

Why an obsession for tick-box diversity has taken the soul out of inclusivity

Pedigree and Colenso BBDO – seven years in and still winning awards

How hacking helped build one of the world’s largest economies

See you in real life: when to take your online brand offline

E-commerce is in need of a deeper strategy with social

Data-geddon should herald a new era of creativity

Agencies must meet Marc Pritchard’s challenge or face extinction

Will brands make progress on diversity and inclusion in 2018?

P&G is voting with its wallet and changing digital advertising forever

Libby Brockhoff: Never give up on the power of good

26 February 2018

Lessons in how to avoid a fight or flight reaction to briefs

23 February 2018

Unilever and the struggle to find balance in advertising's moral maze

22 February 2018

How to manage your brand and customers in 2018 - a Twitter perspective

07 February 2018

The importance of casting for video advertising

30 January 2018

The Drum Network

Tomorrow’s supermarkets need to get truly, madly, deeply obsessed with customers (but not in...

18 January 2018

The stage is set for Amazon but is building an ad business a big enough priority?

17 January 2018

How even the most uncool brands swag with swagger

05 January 2018

Brand partnerships: are you pairing up or pairing off?

11 December 2017

Greggs’ controversial stunt makes a cliché out of controversy

21 November 2017

The Drum Network

Building a luxury world: how to market the finest

13 November 2017

How brands have been embracing ‘bad’ over the years

21 September 2017

The Drum Network

When it comes to the drinks industry customers want involvement, not exclusivity

The Drum Network

“You might not like...": why recommendations are anything but

Where are the Southeast Asian brands?

The Drum Network

Which brands do millennials like best?

Brace yourself – FMCG is about to weaponise content marketing

The Drum Network

How Whole Foods can help Amazon sell more shoes

The Drum Network

Radical transparency is not the answer to broken consumer trust

The Drum Network

Five brand commandments to market with a purpose

Why P&G's new programmatic model is fascinating

Latest From Profile Hub: Hyundai Stands Up To Cancer, AI, VR and Kraft hot dog rebranding

P&G unites UK media business under Publicis