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Latest marketing and advertising news for FMCG, including insights and opinions.

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The Drum Network

Voxpop: what is the most transformative digital trend part one

The case of closed doors and broken ceilings

2021: the year of emotional data, belief and optimism

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Remember me, your former number one fan? The growing divide between brands and consumers

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What new roles will agencies assume by 2025

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How different is the holiday shopping season in 2020? Analysis of key trends and challenges

‘Humaning’ should be an internal message, not a marketing mantra

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Do no harm: 5 ways brands can harness ethical consumerism through design

How do you solve a problem like... keeping remote staff inspired?

Don’t just 'try': why brands need to stop playing with Black History Month

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Scrap Black Friday. This is how to win Cyber Weekend

Why running a business isn't the same as leading one

What will the advertising landscape look like post-pandemic?

Is now the time for streaming giant Netflix to launch its own talent agency?

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Go! Stop! Repeat! Managing the hyperlocalised rollercoaster of demand created by Covid-19

A Week in Creative: Coca-Cola returns with poetry and Snapchat lures brands

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For diversity in advertising, we need equality in education

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QR codes: the Covid-empowered player

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What is a digital marketing engineer, and why do you need one?

Even a pandemic couldn't make the public care more about brand purpose

Ask Keith Weed: how can marketers galvanize their businesses around consumers?

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Investing in soft skills employees is just as important as developing technical staff

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Keeping calm, creative and connected: has togetherness ever been so business-critical?

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Making sense of changing consumer media consumption during the pandemic

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Supercharging your content ROI

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Brands need to stop talking and start doing

Amazon changes everything for FMCG brands

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There is no 'business as usual' following Covid-19

Why mobile in-app advertising is the future

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Why animation could be the answer to advertisers' covid-19 content production problem

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Profiteering and loss: Should you market your brand during coronavirus?

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Ten quick ways to increase your website conversion rate

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Silence isn’t always golden: why brands need to be vocal in a time of crisis

Brandless was actually a brand – just a bad one

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Five ways supermarkets can reclaim their market share

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Could your employer brand cross borders?