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FMCG
The Drum Network
Fancy a cup of George? Why Nespresso’s Clooney partnership has worked so well
Opinion
These interns won a Gold Lion with a poo joke. What’s stopping you?
Opinion
Why marketers and consumers have different perspectives of the reciprocity rainbow
Opinion
Sustainable brands won’t thrive until we hold FMCG greenwashers to account
Open Mic
Crisps and caviar: Why high-low food collaborations are a win-win for both brands
Opinion
Glass and a half of tears: VCCP’s rules for those Cadbury ads that hit you in the feels
Opinion
How to tell if your sustainability ad is a waste of energy
Opinion
Some brands easily stretch into new categories, others don't. And I know why
Opinion
Snoop Dogg blew PR smoke for a fire pit brand - did it work?
Opinion
Can brands be bothered getting set up on yet another social channel?
Opinion
Stop asking women 'if they actually like whisky'; include us and see the rye ROI
Opinion
Does every x lead to gold? The best and worst of brand collabs
Opinion
Is FckOatly.com a genius brand strategy or a misguided bid to engage the haters?
Opinion
State of the Nation: Vietnam’s ‘Unexotic Underclass’ make their mark with tech
Opinion
From Jeep’s groundhog to Tide’s montage, 5 plays for making Super Bowl ads great
Opinion
If M&M’s Super Bowl 'spokescandies' stunt is just about ads, then Tucker Carlson has won
Opinion
PepsiCo design chief: ‘The future of design is all about human-centricity’
The Drum Network
Sustainability will fuel the tech trends of 2023
Open Mic
Hybrid shopping is the new normal - here’s what it means for marketers
The Drum Network
3 ways consumer goods brands can avoid 'commoditization'
Opinion
What an effective e-commerce strategy in 2022 looks like for brands
Opinion
Inclusivity in advertising has gone wrong, but here’s how it can be fixed
Opinion
Tips for brands navigating the e-commerce landscape in Asia
The Drum Network
Re-imagining the retail store: the new, connected third place
The Drum Network
The lessons to be learned from BrewDog’s latest PR nightmare
Opinion
How brands can seize opportunities in e-commerce in SEA amid pandemic recovery
Opinion
Why moving in-house at Reckitt hasn’t stagnated my creative career
The Drum Network
Last year’s sales should not equal this year’s predictions
Opinion
How to create hot ‘video ad porn’ for YouTube
Opinion
Why M&M’s is being rightly rinsed for its ‘progressive’ rebrand
Opinion
Ignore the doomsayers – brand purpose still beats out bombardment
Opinion
Brands must raise their game if they’re going to face up to inflation
The Drum Network
Brand evolution and the metaverse: don’t let these brands leave you behind
Opinion
The7Stars wins UK media accounts for Irn-Bru and Japanese manufacturer Kao
Opinion
Shopee on how brands can prepare for mega-sale season
Opinion
Good ideas are the heart of good advertising – direct response shouldn’t be an excepti...
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More From our Open Mic Members
From our Open Mic Members
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This is the best time for brands to re-think their loyalty programs - here's why
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The strategic advantage of in-game advertising for marketers
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