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Latest marketing and advertising news for FMCG, including insights and opinions.

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The Drum Network

Why FMCG brands should seek out the digital consumer

How the ad industry can help Extinction Rebellion avert environmental apocalypse

Influencers are responsible for the world’s positive mental health outlook

Influencers, influencer marketing, and the tricky question of trust

FMCG giants risk extinction if they ignore the subscription hype

Let’s not miss this opportunity to shape a pivotal year for media

'Fail and have fun': Keith Weed offers advice to marketing's new blood

The flow of consumer trend winds: don't dismiss a trend as a trend

Can ads targeting men be empowering for women?

What Kraft Heinz's troubles teach us about growth and innovation

The Drum Network

The Future of Food: plant, data, waste and wearables

CMA’s preliminary findings on Asda-Sainsbury’s merger are very surprising

21 February 2019

Super Bowl LIII: Advertising winners, losers and what?

04 February 2019

Agency to MBE: how Bulldog co-founder Simon Duffy’s thirst for adventure led to a quest of...

29 January 2019

How total wellbeing and plastic pollution will shape the APAC consumer market in 2019 and beyond...

08 January 2019

What The Greatest Showman taught us about contextual marketing

04 December 2018

Alibaba on what technology is driving the AI trend

21 November 2018

Five takeaways on launching a brand in China

20 November 2018

How can FMCG brands stay relevant in Indonesia’s new experience economy?

02 November 2018

Singles’ Day 2018: Is your brand ready for the largest online sale of the year?

31 October 2018

How programmatic can help brands stand out as attention becomes a scarce commodity

01 October 2018

Lessons for the world beyond interruption

26 September 2018

Singles' Day, Black Friday and Christmas are coming - here's what brands need to do

26 September 2018

Why women are their own worst enemy in the workplace

17 September 2018

Coca-Cola’s digital transformation: how e-commerce is shaping the future of this iconic brand

14 September 2018

Listerine posts another indication of where influencer campaigns on Instagram are heading

06 September 2018

No more fixed budgets, rigid marketing calendars and long lead times: meet the new ad agency...

Diageo on understanding human behaviours to build winning innovation

The Drum Network

Five ways supermarket brands can get digital cut through in 2018

When chief executives go wild

Drill, tech and toxic masculinity: why Mars was right to pull its ads from YouTube

More should be done to improve gender diversity in Singapore & Malaysia’s e-commerce market

Will 2020 be the year when programmatic grows up?

Why an obsession for tick-box diversity has taken the soul out of inclusivity

Pedigree and Colenso BBDO – seven years in and still winning awards

How hacking helped build one of the world’s largest economies