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FMCG

Latest marketing and advertising news for FMCG, including insights and opinions.

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The Drum Network

Scrap Black Friday. This is how to win Cyber Weekend

22 September 2020
Opinion

Why running a business isn't the same as leading one

14 September 2020
Opinion

What will the advertising landscape look like post-pandemic?

09 September 2020
Opinion

Is now the time for streaming giant Netflix to launch its own talent agency?

13 August 2020
The Drum Network

Go! Stop! Repeat! Managing the hyperlocalised rollercoaster of demand created by Covid-19

07 August 2020
Opinion

A Week in Creative: Coca-Cola returns with poetry and Snapchat lures brands

05 August 2020
The Drum Network

For diversity in advertising, we need equality in education

03 August 2020
The Drum Network

QR codes: the Covid-empowered player

16 July 2020
The Drum Network

What is a digital marketing engineer, and why do you need one?

16 July 2020
Opinion

Even a pandemic couldn't make the public care more about brand purpose

30 June 2020
Opinion

Ask Keith Weed: how can marketers galvanize their businesses around consumers?

08 June 2020
The Drum Network

Investing in soft skills employees is just as important as developing technical staff

21 May 2020
The Drum Network

Keeping calm, creative and connected: has togetherness ever been so business-critical?

12 May 2020
The Drum Network

Making sense of changing consumer media consumption during the pandemic

12 May 2020
The Drum Network

Supercharging your content ROI

23 April 2020
The Drum Network

Brands need to stop talking and start doing

09 April 2020
Opinion

Amazon changes everything for FMCG brands

08 April 2020
The Drum Network

There is no 'business as usual' following Covid-19

08 April 2020
Opinion

Why mobile in-app advertising is the future

06 April 2020
The Drum Network

Why animation could be the answer to advertisers' covid-19 content production problem

02 April 2020
The Drum Network

Profiteering and loss: Should you market your brand during coronavirus?

31 March 2020
The Drum Network

Ten quick ways to increase your website conversion rate

30 March 2020
The Drum Network

Silence isn’t always golden: why brands need to be vocal in a time of crisis

27 March 2020
Opinion

Brandless was actually a brand – just a bad one

18 February 2020
The Drum Network

Five ways supermarkets can reclaim their market share

27 January 2020
The Drum Network

Could your employer brand cross borders?

17 December 2019
The Drum Network

Have we reached a post persona world?

04 December 2019
Opinion

Vidcon Asia Q&A with Sadaf Zarrar on how Coke Studio is bringing the brand's value to life

20 November 2019
The Drum Network

Top 10 ways to combat cart abandonment

14 November 2019
Opinion

Why luxury brands like Christian Dior have a strong DNA

06 November 2019
The Drum Network

In 2020 connection will be more important than ever

10 October 2019
Opinion

Why do mediocre ads keep appearing?

04 October 2019
Opinion

How brands can gain trust in a skepticism-filled Chinese market

02 October 2019
Opinion

How can brands ensure that they work with the right KOLs in China?

01 October 2019
Opinion

Has advertising forgotten its brand purpose?

25 September 2019
Opinion

How brands can become ‘two-speed brands’ like Nike, Uniqlo and Moleskine

24 September 2019
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