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FMCG
The Drum Network
3 ways consumer goods brands can avoid 'commoditization'
Opinion
What an effective e-commerce strategy in 2022 looks like for brands
Opinion
Inclusivity in advertising has gone wrong, but here’s how it can be fixed
Opinion
Tips for brands navigating the e-commerce landscape in Asia
The Drum Network
Re-imagining the retail store: the new, connected third place
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The lessons to be learned from BrewDog’s latest PR nightmare
Opinion
How brands can seize opportunities in e-commerce in SEA amid pandemic recovery
Opinion
Why moving in-house at Reckitt hasn’t stagnated my creative career
The Drum Network
Last year’s sales should not equal this year’s predictions
Opinion
How to create hot ‘video ad porn’ for YouTube
Opinion
Why M&M’s is being rightly rinsed for its ‘progressive’ rebrand
Opinion
Ignore the doomsayers – brand purpose still beats out bombardment
Opinion
Brands must raise their game if they’re going to face up to inflation
The Drum Network
Brand evolution and the metaverse: don’t let these brands leave you behind
Opinion
The7Stars wins UK media accounts for Irn-Bru and Japanese manufacturer Kao
Opinion
Shopee on how brands can prepare for mega-sale season
Opinion
Good ideas are the heart of good advertising – direct response shouldn’t be an excepti...
Opinion
Are early Christmas ads more effective?
Opinion
Supply chain crisis a reminder of marketing’s forgotten priority – place
Opinion
Saving the planet with labels: can tags and accreditation change the sustainability game?
Opinion
Less green is more green: sustainability or the ‘say-do gap’
Opinion
Mars Wrigley chief Halloween officer on 2021’s five sweetest trends
Opinion
It’s time to stop experimenting with social commerce and get stuck in
Opinion
How the home is becoming a new battleground for e-commerce
The Drum Network
Delivering frictionless e-commerce: what brands can do to delight users
The Drum Network
Off the shelf: the future of retail and e-commerce
Opinion
Live commerce brings consumers closer to in-person shopping experience
Opinion
How Funko adapted for the retail habits of fans
Opinion
How brand marketers can tap into emerging foodie tribes
Opinion
The digital rebirth of the online grocer
Opinion
How brands can adopt an experimental mindset to thrive in an ever-changing retail reality
The Drum Network
Marketers must look beyond Google to get found in search
The Drum Network
Breaking the FMCG mold without breaking your brand connection
Opinion
Marketers need a new lens for a world that has just been reimagined
Opinion
Amazon Prime Day marks return to retail normal: what brands should stop, start & continue
Opinion
The rise of the 50-plus influencer
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