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Consumer Goods

Latest marketing and advertising news for Consumer Goods, including insights and opinions.

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Opinion

How DTC brands can boost CX to capture a greater share of the e-commerce boom
Opinion

Mars Wrigley chief Halloween officer on 2021’s five sweetest trends
Opinion

It’s time to stop experimenting with social commerce and get stuck in
Opinion

At The Lego Agency, we work best in-house, outside the spotlight – here’s why
Opinion

How the home is becoming a new battleground for e-commerce
Opinion

Experiential is now limitless, so how do we choose where to invest and focus?
The Drum Network

Off the shelf: the future of retail and e-commerce
Opinion

Covid-19 vaccine mandates and legal cases: what you need to know
Opinion

Hey retailers, you’re sitting on an online goldmine
Opinion

Live commerce brings consumers closer to in-person shopping experience

Opinion

How brand marketers can tap into emerging foodie tribes
The Drum Network

Marketers must look beyond Google to get found in search
The Drum Network

Phygital: the future of retail
The Drum Network

Are you optimizing digital sustainability?
Opinion

As Amazon shifts its focus, brands need to do the same
The Drum Network

Understanding smart packaging
Opinion

Why your brand’s primary target must now be your own employees
Opinion

Masks may be the new Brexit, but they don’t have to create the same turmoil for brands
Opinion

What should brands learn from the BTS success story?
Opinion

Letter from gen Z: here’s how we really use social commerce
Opinion

Amazon Prime Day marks return to retail normal: what brands should stop, start & continue
Opinion

Big ideas can wait, look for small ideas that can help lives
Opinion

What does the death of the third-party cookie mean for e-commerce?
Opinion

‘The joy of not yet’: why marketers need to sell anticipation, not just products
The Drum Network

Isobar evolution marks next-gen innovation and design as its future
Opinion

It’s time for Facebook and YouTube to alter their cannabis ad policies
Opinion

Goodbye WFH? Why employers can legally force you back into the office
The Drum Network

Mark Anthony International recruits PrettyGreen to deliver White Claw Hard Seltzer to UK
Opinion

Buckle up: Pricing CPG brands is about to get bumpy
The Drum Network

Voxpop: what is the most transformative digital trend part one
Opinion

Forget the coasts, here’s what marketers need to do to connect with Gen Z in the heartla...
Opinion

To measure success in commerce, think like a seller not a marketer
Opinion

What happens when our common currency becomes uncommon?
Opinion

The case of closed doors and broken ceilings
Opinion

‘Advertising still not casting women in compelling, real narratives’

The Drum Network

Podcast: ‘My daughter saved my life’ with Gail Porter