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Consumer Goods

Latest marketing and advertising news for Consumer Goods, including insights and opinions.

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The Drum Network

2020's gift: a moment of reflection

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Remember me, your former number one fan? The growing divide between brands and consumers

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Accelerating agencies into the future

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Death of the Big Idea: beyond the five year plan

How Covid-19 will reshape peak shopping in Asia this golden quarter

Confessions of the new normal shopaholic: the 2020 year-end edition

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28 days later: how to nurture client relationships in a virtual world

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Is Amazon a natural habitat for designer brands?

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3 reasons eBay ads are so awesome

Nielsen identifies 5 new holiday shopper segments

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Mental wellbeing: who’s getting it right?

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Sustainability by design: better for the world and resilient to system shocks

Stodgy brands, not DTCs, are the new millennial darlings

Don’t just 'try': why brands need to stop playing with Black History Month

Nielsen: cash-constrained consumers driving online CPG sales

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How the Network Principle will change the way you think about influence

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Closing the loop: from siloed initiatives to sustainability

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9 steps to a successful Black Friday referral marketing campaign

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What’s the difference between remarketing and retargeting?

How the top 3 marketing tricks of 2020 can make Halloween a treat

Why marketers need to think like gamers when trying to understand mobile advertising

Designing beyond the shelf: how to make your product pop online

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Scrap Black Friday. This is how to win Cyber Weekend

Responsive design: how to tailor content for different screens

How the Covid-19 pandemic is redefining customer loyalty in Singapore

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Did someone say the C-word?

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How to rock across different markets and cultures

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From George Bernard Shaw to BLiX

WAH! Why the work at home bubble is about to burst

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How to measure ROI: return on influence

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Why your affiliate program needs to be marketed like a brand

4 steps marketers must make for their data capabilities to take flight

Why running a business isn't the same as leading one

Today’s Office: Deutsch creative director James Cowie on staying positive in NYC

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Diversity in advertising: the art of being self-aware and giving a damn

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The growing importance of sustainability in the online grocery sector