See what’s on at The Drum Skip to content

Consumer Goods

Latest marketing and advertising news for Consumer Goods, including insights and opinions.

Never miss a beat, sign up to your newsletter

The Drum Network

Understanding smart packaging

Opinion

Why your brand’s primary target must now be your own employees

Opinion

Masks may be the new Brexit, but they don’t have to create the same turmoil for brands

Opinion

What should brands learn from the BTS success story?

Opinion

Letter from gen Z: here’s how we really use social commerce

Opinion

Amazon Prime Day marks return to retail normal: what brands should stop, start & continue

Opinion

Big ideas can wait, look for small ideas that can help lives

Opinion

What does the death of the third-party cookie mean for e-commerce?

Opinion

‘The joy of not yet’: why marketers need to sell anticipation, not just products

The Drum Network

Isobar evolution marks next-gen innovation and design as its future

Opinion

It’s time for Facebook and YouTube to alter their cannabis ad policies

Opinion

Goodbye WFH? Why employers can legally force you back into the office

The Drum Network

Mark Anthony International recruits PrettyGreen to deliver White Claw Hard Seltzer to UK

Opinion

Buckle up: Pricing CPG brands is about to get bumpy

The Drum Network

Voxpop: what is the most transformative digital trend part one

Opinion

Forget the coasts, here’s what marketers need to do to connect with Gen Z in the heartla...

Opinion

To measure success in commerce, think like a seller not a marketer

Opinion

What happens when our common currency becomes uncommon?

Opinion

The case of closed doors and broken ceilings

Opinion

‘Advertising still not casting women in compelling, real narratives’

The Drum Network

Podcast: ‘My daughter saved my life’ with Gail Porter

The Drum Network

How meta advertising may be our saviour

The Drum Network

Why we should change how we think about personalised advertising

Opinion

Navigating the rise of ‘the newly constrained’ consumer

Opinion

Singapore's budget opens the way for an economy driven by data and creativity

The Drum Network

10 questions with: Carley Faircloth, global VP and MD, Freeman EMEA Agency

The Drum Network

Personalisation vs privacy: which way will the headwinds blow?

The Drum Network

How far are we from delivering truly personalised advertising at scale?

The Drum Network

The future of DTC? Think like a lifestyle brand

The Drum Network

The future of digital advertising is personal

The Drum Network

What does the cookieless future mean for advertisers?

Opinion

How marketers should speak to America’s ‘New Heartland’

The Drum Network

Creating a customer experience for the future

The Drum Network

A shot in the arm for the experience economy or a false dawn?

The Drum Network

You're right to be sceptical about personalisation at scale

The Drum Network

With less customer tracking data on the horizon there is a new opportunity for better pers...

Next page