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Consumer Goods

Latest marketing and advertising news for Consumer Goods, including insights and opinions.

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How brands can succeed with the rugby World Cup in Japan

Social commerce: what approach marketers should take in APAC

Open mind and open market: what India's scrapping of Article 370 in Kashmir will mean for brands

How FMCG giants can keep up with smaller and nimbler brands

How marketers will need to adapt to consumer needs

The Drum Network

Six strategies to ensure your brand outthinks the competition

Key lessons for South East Asian retailers ahead of 9/9 Super Shopping Day

The Drum Network

How DTC brands are ripping up the rule book

The Drum Network

Reinventing experiential: the new age of marketing

The Drum Network

Re-energising your brand: Lessons from Kodak

Reckitt Benckiser innovation director: the secret flaws of DTC brands

The Drum Network

Disruption will lead to innovation in our high streets

The odds are stacked against marketers who bet on generational differences

The Launch Lowdown debates brands’ biodegradable bones of contention: sustainability

Data and creativity are key for brands to establish their presence on super apps

The myth of the influential influencer

How the crisis of trust is taking conscious consumerism to new heights

Missed brand opportunities at the Battle of Winterfell

Losing brand loyalty? Maybe you never had it

It’s possible to ‘target’ without personalization on Facebook

Stop checking the box on female marketing

Activations that prioritize social over ‘IRL’ experiences create purgatory, not pleasure

Has Guy Debord's spectacle driven nation become 'The Society of the Apathetic?'

A year in the life: Mayur Gutpa’s first quarter as Freshly’s CMO

Consumer data privacy laws are a boon to customer-centric brands

What it takes for marketers to thrive in the experience economy

Advertising should make an impression on a person, not just serve an impression to a person

Why does advertising still treat people like strangers?

The era of ‘Living Commerce’ erases the lines between living and buying

The Drum Network

Data-driven marketing for luxury brands

Laura Jordan-Bambach: imperfection can change the world

The DTC algorithm could be the end of serendipitous discovery

The demise of the marketing brief has led to the Era of Blind Activation

Brands, it’s time to stop passing the buck on diversity

It’s time to raise the standards of multichannel ad measurement

Why AI is the most important audio tool you’re not using