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Consumer Goods
Opinion
Are consumers officially ‘over’ influencer culture?
The Drum Network
Moods, not missions: how commerce brands can tap into buyer behavior
The Drum Network
The rise of cultural currency: a new era for Gen Z and beyond
The Drum Network
Brands are made in public; fans are made in ecosystems
The Drum Network
How’s your halo? Understanding your brand perception
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43% of millennials consider themselves to be eco-conscious – compared to 27% of Gen Z
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What can B2B learn from consumer brands’ use of ad music?
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How luxury brands can engage followers on social in 2023
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Why your brand needs a community management strategy
Opinion
What makes a brand iconic? 5 features shared by world’s most recognizable companies
The Drum Network
How can luxury travel companies attract affluent travelers on digital channels?
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What is cross-generational connection and what does it mean for brands?
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The evolution of Love Island: are its new social media regulations a sign of change?
The Drum Network
How to use nostalgia and connection to drive customer loyalty
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How to recruit ambassadors to promote your brand (without alienating customers)
The Drum Network
From Tyler, the Creator to Offgod: what marketers can learn from fashion designers
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Getting personal: how brands can harness cultural association in web3
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Consumer centricity can transform lead generation and retention
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How to target ultra-high net worth individuals on social media
The Drum Network
In creators we trust: on Gen Z’s loyalty to influencers
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Gen Z are savvy savers who know their worth – here’s how to market to them
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Your consumers are ready, but are you? Save the planet – and your business
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Why brands should learn customers’ love language for Valentine’s Day (and every day)
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Luxury brands can generate more conversions by being on the right channels
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How brands can champion diversity through the influencers they work with
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Being vulnerable puts brands at risk, but they should do it anyway
The Drum Network
Retro repeats revisited: get ready for the 90s nostalgia trend
The Drum Network
Is it consistency over creativity for brands in 2023?
Opinion
Marketers take note, travel loyalty programs offer masterclass in engaging APAC consumers
The Drum Network
What does the growth of Little Red Book mean for post-pandemic China?
Opinion
From Jeep’s groundhog to Tide’s montage, 5 plays for making Super Bowl ads great
The Drum Network
How might cultural moments predict consumer behavior in 2023?
The Drum Network
How to deliver an elevated, authentic customer experience through live shopping
The Drum Network
Looking to thrive in the recession? Turn to search data and real-time analytics
The Drum Network
Health not wealth: consumers are prioritizing wellness in 2023
The Drum Network
The cost of living crisis is driving a return to pandemic-style shopping behaviors
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