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Consumer Goods

Latest marketing and advertising news for Consumer Goods, including insights and opinions.

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What marketers need to understand about love in the digital age

14 February 2019

5 social media trends that will drive your business this year

12 February 2019

Increase the future value of every customer — in 2019 and beyond

06 February 2019

Super Bowl LIII: Advertising winners, losers and what?

04 February 2019

If we just listen to consumers, we might actually connect with them

31 January 2019

How Amazon owns the co-op game and why it is more important than ever to examine transparency...

29 January 2019

Finding funny writers in the age of writing-less portfolios

28 January 2019

The death of differentiation, and how to overcome ‘Parity Plague’

21 January 2019

Direct-to-consumer brands are ushering in the age of intelligent TV buying

15 January 2019

How total wellbeing and plastic pollution will shape the APAC consumer market in 2019 and beyond...

08 January 2019

In a year of division, strategy is in the balance

04 January 2019

4 trends that will shape video advertising in 2019

03 January 2019

What every marketer should know about deep learning

02 January 2019

Stand for something or stand for nothing, data’s role in tapping into culture

21 December 2018

The Drum Network

Brand design in 2019 – 5 trends that will lead the way

19 December 2018

The Drum Network

Controversial advertising: marketing ploy or lack of awareness?

17 December 2018

The Drum Network

Power to the people - customer loyalty might end up deciding CEO pay

13 December 2018

The Drum Network

Heritage brands Heinz and Colgate remain the 'most connected' brands, says report

11 December 2018

No more Mr Nice Guy: why every brand needs an enemy

10 December 2018

The Drum Network

There's no stopping the rise of China’s middle class

07 December 2018

The Drum Network

10 marketing trend predictions for 2019

06 December 2018

The Drum Network

25% of UK online grocery shoppers are shopping on their phones: Opinium Retail Tracker

06 December 2018

Analog is dead. Long live analog

05 December 2018

The Drum Network

Reversal of fortune: brand reinvention for M&S

05 December 2018

What The Greatest Showman taught us about contextual marketing

04 December 2018

A challenger brand mindset wins consumers — and changes the world

30 November 2018

The Drum Network

Top five tips to attract a younger audience

30 November 2018

The Drum Network

Can artificial intelligence ever replace human creativity?

29 November 2018

When data bites back

28 November 2018

The Drum Network

Christmas advert tracker: Who is top of the tree?

28 November 2018

The Drum Network

How to target your Facebook video marketing strategy

27 November 2018

Empathy every day, not just today

27 November 2018

The Drum Network

First steps for Mothercare: will it save the troubled brand?

26 November 2018

The Drum Network

It’s time to boycott Black Friday and strive for authenticity

22 November 2018

The Drum Network

Voice: the most neglected yet most important part of your brand

22 November 2018

Alibaba on what technology is driving the AI trend

21 November 2018