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Consumer Goods
Opinion
PepsiCo design chief: ‘The future of design is all about human-centricity’
The Drum Network
How to protect (and promote) your brand during a recession: 4 kinds of customers
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How to drive conversions with a digital advent calendar
Opinion
Why don’t consumers understand the bargain of digital data?
Opinion
How to turn fandom into ‘brandom’ by connecting with pop culture
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Cultural communities will replace loyalty programs
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The way you make me feel: how ads from UK's most connected brands transcend generations
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What do gen Z and gen alpha really want for Christmas? A bottle of juice, apparently...
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Goodbye influencers... hello user-generated content?
Opinion
It’s time for Adidas to kick Kanye, and his kicks, to the curb once and for all
Opinion
Letter from Gen Z: global brands must play like the Yankees to fend off micro brands
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3 brands that have grown global gracefully: McDonald’s, Apple and Google
Opinion
The early holiday shopping rush: how to win the retail race with engaging ads
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Design classics: Jasper Morrison, simplicity and quiet
Opinion
For brands, impact is the new purpose
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Black Friday has peaked. Here’s what you should focus on instead
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How luxury brands can stay relevant to the modern affluent consumer
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How China is embracing web3: marketing to gen Z on the Chinese metaverse
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The cost of loving eating out: how will the recession impact fast food brands?
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How alcohol brands can catch the experience wave
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How can brands get ready for Black Friday 2022?
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Why brands should invest in their Amazon presence
Opinion
Clients blowing hot and cold? What you need to know about the fever economy
Opinion
Lessons from Tesco, Ikea and Magnum in growing brand value amid the cost-of-living crunch
Opinion
Four steps any brand can take to appeal to Gen Z
Opinion
Should brands be capitalizing on the month of Ramadan?
Opinion
Tips for brands navigating the e-commerce landscape in Asia
Opinion
Brands need to show a ‘human face’ as the cost of living skyrockets
Opinion
The Year of Tiger and no hunt for western brands
Opinion
How to create hot ‘video ad porn’ for YouTube
Opinion
Brands must raise their game if they’re going to face up to inflation
Opinion
Molly-Mae comments prove cultural incompetence is biggest threat to influencer marketing
Opinion
Most Brits agree brands have improved on-screen diversity this Christmas
Opinion
Brands must be the remedy for the poisoned dynamic between creator and platform
Opinion
Good ideas are the heart of good advertising – direct response shouldn’t be an excepti...
Opinion
Supply chain crisis a reminder of marketing’s forgotten priority – place
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