Stannah launches innovative digital platform to enable customers to buy stairlifts online

Zone has helped leading stairlift and homelift manufacturer Stannah launch an innovative digital platform in the UK that allows customers to buy its life-changing products online at the click of a button, from the safety and convenience of their own home.

This will distil the process of arranging a new stairlift into a 20-minute interaction on a laptop, tablet or mobile phone for the most frictionless customer experience in the global stairlift industry.

The user journey has been specially designed to enable prospective customers to find and purchase a stairlift tailored to their needs and home. They will be able to submit specific information about their home (the type of staircase and how many turns, for example) then choose from either the Standard or Deluxe Package.

In an industry-first, customers can choose from over 30 upholstery options so their stairlift’s fabric, colour and trim perfectly complements their home décor. They can then select a timeframe for an appointment with a Stannah expert whenever is convenient for them and place an order with a 10% deposit.

Afterwards, customers can sit back and relax knowing that Stannah will take care of the rest. Experienced consultants will then visit to finalise the order and measure the staircase. An installation date will be arranged, the stairlift built bespoke and then transported and installed by one of their expert engineers.

Sam Stannah, who heads up the Strategic Projects Team, is the first of the 6th generation of the Stannah family to join the business, commented:

“The aim of our new digital platform is simple — to give the power of choice to our customers, whilst making the purchase of a stairlift as seamless as possible. We recognise that everyone’s needs and tastes are different, so proudly offer a tailored experience with a range of features and finishes available. This is a revolutionary move in the stairlift industry and reflects our ongoing commitment to support and enable our customers in the digital era.”

Stannah has evolved from a lift and hoist business founded in 1867 into a globally renowned lift business. The business provides both commercial and domestic lift products all over the world to keep people moving.