We are an end-to-end creative production agency who exist to redefine what is creatively possible. We help brands create commercials, content and campaigns people want to be part of to deliver transformational outcomes.


This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on - Find out more

Breaking into the creative industry without a degree

by Louis Guinto

October 19, 2020

As a young professional first starting out, pursuing a career in the creative industry can come with a certain stigma in my experience. A sense that perhaps it is more of a hobby than a real job. Or the idea that you may be compromising your individual potential and future trajectory. Although, this is far from reality as government figures have proven. Creative industries in the UK contributed £111.7 billion to the UK in 2018. That is equivalent to £306 million every day.

Growing up in Newham, one of the poorest boroughs in London, I always felt creative subjects at school were underfunded. Students who excelled in those areas were left feeling a bit lost when it came to progressing into higher education. They struggled to see clearly how their education in creative disciplines could be progressed further or how their skills might be able to be applied. Personally it is why higher education didn’t feel like a natural next step for me after school. I was ready for more hands on and real world experience.

Determined and curious to carve out my own path, I decided to jump straight into an apprenticeship rather than going to university. I joined Brave Spark, a creative production agency based in central London, as a junior editor and haven’t looked back since. You could say in the past two years I’ve successfully managed to undertake my own creative degree. One which has allowed me to work on national TV and digital campaigns for global brands like Hitachi, Trivento and WorldRemit, stand on the same stage as English actor Andy Serkis and play football with Arsenal players. Last month I even came face-to-face with a wild bull. A big part of my job is to constantly find solutions to problems that will have a real impact on what people feel, think or do and that is a powerful position to be in as an editor. Regardless of your background, previous education or level of seniority.

Higher education is not for everyone and for me, the biggest payoff is knowing I took an alternative path into the creative industry and gained a lot in return. Not only am I able to work on projects that continue to test me in ways I would have never imagined, I am defining who I am as a person in an industry I originally struggled to see a clear path into like many others. If you are a young professional looking to kick-start your career in the creative industry my advice would be to follow your passion. Find a way to use your creative eye, to act on your creative ideas and to share your creative energy because the world needs it. Arguably more now than ever before in times of such uncertainty.


creative industry
production agency