Jan 25 - 27 2022

Bring the future
into focus

In 2021 business models were drastically altered as companies searched for digital and technological innovations, adapting to huge sector changes. However, many businesses full potential is far from being realised. The trial and error seen by many industries in 2021 have given much insight into the drastically changing trends. That’s why our annual Predictions festival is back guiding the industry towards forward-thinking, sustainable growth. Predictions for 2022 will be revealed through a two-day virtual festival in January. This will be dedicated to addressing some of the biggest and most pressing questions people are grappling with currently. Each talk in this unique series will feature punchy, topical content presented in an engaging format with The Drum’s distinctive style. This is an opportunity for our partners to drive the industry forward and add value to the lives of marketers who need expert advice for the most critical year as industries recover, shaped in new and interesting ways.

Coming Up

Refreshingly short, and with The Drum's signature frankness, our panels will get you to the very heart of the issues - without making you stare at your screen all morning. Watch this space for more information on sessions and speakers.

26 Jan

Future of IRL

Marketing may have taken a sensory hit as we sat behind the safety of our digital screens but as we return to the great outdoors, how will marketers safely and impactfully manage...

26 Jan


As the world prepares for the sunsetting of the third-party cookie, businesses of all kinds are seeking new means by which to understand user-level behaviors and connect with audiences...

26 Jan

Gaming and entertainment

After a pandemic-propelled growth spurt among the house-bound in 2020, the relentless rise of the gaming market is continuing in spectacular style, with a recent report from ResearchAndMarkets...

26 Jan


Consumers pursue a high-quality and multi-store ecosystem and brands are scrambling to provide them with an immersive omnichannel shopping experience.

26 Jan

Purpose and sustainability

From California to Cyprus, the devastating scenes of wildfires vividly brought to attention the climate crisis in 2021 and humbled those who continue to talk the talk but don’t...

26 Jan

Addressable media

Addressable TV allows TV to get in on advertising trend that’s come to dominate online advertising. Targeting. Whereas traditional TV advertisers had to make broad assumptions...

26 Jan

B2B marketing's next level

Business-to-business marketing is a whole other animal now. Top players in the field have openly embraced digital channels, consumer-esque tactics and an empathetic mindset....

26 Jan

Agency of the future

News flash: consumer behaviors have changed. Client asks have changed. And the marketing world, well, it's leaning more heavily into digital than anyone could have expected....

26 Jan

Brand of the future

Remember when brand loyalists were predictable and, um, loyal? No more. Consumer sentiment seems to change by the day. Customers are impacted by the channels where they consume information...