Read our new manifesto

25 - 29 Jan 2021

Bring the future
into focus

Put down the crystal ball. Get real predictions from qualified experts, whose global insights we've condensed into easily digestible sessions. Start your 2021 with a curated selection of short, sharp discussions, each packed with fresh ideas and practical tips on customer experience, purposeful marketing, customer retention, brand safety, CTV, OTT and more.

CONTRIBUTIONS FROM

Coming Up

Refreshingly short, and with The Drum's signature frankness, our panels will get you to the very heart of the issues - without making you stare at your screen all morning. Watch this space for more information on sessions and speakers.

25 Jan

CUSTOMER EXPERIENCE

Even the best concept can be let down by a bad user experience. Only by understanding, and meeting, customer expectations can we deliver a satisfying experience. Master the art of...

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26 Jan

BRAND SAFETY

After a tumultuous year, you can't be too careful when it comes to brand safety. Uncover the tools you need to keep on the right side of consumer opinion, marketing responsibly...

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27 Jan

GAMING AND ENTERTAINMENT

Video games - advertising's new frontier. Growing consistently even before the pandemic, boosted by brand new consoles, they challenge marketers to connect authentically with...

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28 Jan

SOCIAL MEDIA

Social is still the best way to start a conversation directly with your customer, but it's a tricky medium to truly master. Finesse your social game with expert tips, and learn...

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28 Jan

CTV AND OTT

With consumers staying home in 2020, video streaming had its best year yet. This burgeoning channel is an exciting opportunity, but the trends and strategies seem constantly in flux....

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25 Jan

CUSTOMER RETENTION

Consumers have more options than ever, so you need new ways of building loyalty and essential metrics to measure your impact. Build lasting relationships with your customers and...

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26 Jan

DATA AND IDENTITY

A personalised user experience, with trusted measurement metrics - the dream of every digital marketer. But data regulation and the death of the cookie mean we need a new playbook....

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26 Jan

PURPOSEFUL MARKETING

In tough times, we are drawn to businesses that show empathy and share our values. Learn how to craft sincere, socially responsible marketing that changes the world for good.

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