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DATA AND IDENTITY IN PARTNERSHIP WITH Cheetah Digital

How can marketers get personalisation right in 2021

With the third-party cookie soon to be a thing of the past marketers are having to reassess how they can personalise ads and comms for their audience. Vodafone and Cheetah Digital join The Drum’s...

Richard Jones

chief marketing officer, Cheetah Digital

Sinem Soydar

global senior digital marketing manager, Vodafone

John McCarthy

senior reporter, The Drum
GAMING AND ENTERTAINMENT IN PARTNERSHIP WITH Activision

Gamers are not who brands think they are

One third of the global population now plays video games, from casual mobile apps to internationally live-streamed esports competitions. But the 'gamer' remains misunderstood: they make up...

Jonathan Stringfield

VP, global business marketing, measurement & insights, Activision Blizzard Media
PURPOSEFUL MARKETING IN PARTNERSHIP WITH Porter Novelli

So your brand has been ‘cancelled’ – what now?

Whether cancel culture is good for society or a harsh disavowal inflicted too quickly is a hotly debated topic, but good, bad or ugly, it's here to stay in 2021, and brands must learn how to navigate...

Whitney Dailey

SVP, marketing, research & insights, Porter Novelli
CTV AND OTT IN PARTNERSHIP WITH DoubleVerify

How to get the most from your connected TV buys in 2021

Over the past 12 months, consumption habits haven't just surged, they've fundamentally shifted. In particular, Connected TV (CTV) represents one of the biggest opportunities in advertising...

Tanzil Bukhari

managing director, EMEA, DoubleVerify

Jonathan Lewis

head of digital & partnership innovation, Channel 4

Rebecca Stewart

trends editor, The Drum
CTV AND OTT IN PARTNERSHIP WITH DoubleVerify

Lessons from 2020: Continuing to drive campaign performance in 2021

While 2020 presented its share of challenges, it also showcased advertisers’ ability to be nimble in an ever-evolving digital ecosystem. Just because we’ve started a fresh new year, doesn’t mean...

Tanzil Bukhari

managing director, EMEA, DoubleVerify
CUSTOMER RETENTION IN PARTNERSHIP WITH Braze

The keys to stronger customer retention in 2021

Acquisition may get all the glory, but retention does the heavy lifting. Research has found that brands that keep just 5% more customers see up to a 95% increase in profits. In this session, customer...

Warrick Godfrey

vice president, Industry Solutions, Braze

Cameron Clarke

editor, The Drum

Claire Overstall

SVP, global head of customer, The Economist
CUSTOMER EXPERIENCE IN PARTNERSHIP WITH HubSpot

Who will own the customer in 2021?

One of the outcomes of the past twelve months has been a surge in e-commerce. As consumers spend more time and money online, how will businesses meet the new expectations of customers and prospects?...

Inken Kuhlmann-Rhinow

marketing director, EMEA, HubSpot
CUSTOMER EXPERIENCE IN PARTNERSHIP WITH Accenture Interactive

Re-building better: how to become an experience business

The ways in which people work, shop, play, live and learn have changed dramatically because of the pandemic. The businesses that have survived, and in some cases thrived, have been those that were able...

Pritesh Gadhia

Accenture Interactive lead UK and Ireland, Accenture Interactive

Ali Jones

chief customer officer, Co-op

Gordon Young

editor-in-chief, The Drum
 
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