Publish your content on The Drum

Jan 25 - 27 2022

burger
Thu, Jan 27

Brand of the future

Hype versus reality: top futurists call bullshit on today’s marketing trends

For every metaverse there is a Second Life. For every no-alcohol beer trend there is dry or ice beer fad. For every QR code, there is – well, those actually worked out fine. It just took longer than expected. With the marketing world moving at fast forward, how do we decide which trends to stop and watch? To answer this very question, The Drum has assembled the industry’s top futurists to sus out what will truly be impacting the marketing and advertising industry five years down the road

Event has finished for the day. All content will be on demand from tomorrow.

Register your interest and get notified by email when this session is available to view.

Featuring

MORE

Retail and User Experience

Where brand meets demand - supercharge your e-commerce

In partnership with Juni Technology

Agency of the future

The big agency opportunity: Cross-channel performance in 2022

In partnership with Meta Business Partners

Gaming and entertainment

Get your content metaverse ready

In partnership with Adobe SEA

Purpose and sustainability

Internet sustainability: Reducing the CO2 of digital media

In partnership with SeenThis

Retail and User Experience

The future of retail is hybrid

In partnership with Yahoo!

Retail and User Experience

The customer of 2030 is already here, are you ready?

In partnership with Infobip

 
By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy