Creative Transformation Festival now Live

Explore our new sections and topics

Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Why Delete/Kagool decided to open up shop in Lithuania’s capital

This promoted content is produced by a member of The Drum Network.

The Drum Network is a paid-for membership product which allows agencies to share their news, opinion and insights with The Drum's audience. Find out more on The Drum Network homepage.

DeleteKagool on the digital transformation and lure of Vilnius, Lithuania’s capital city

The Covid-19 global pandemic has impacted every corner of the world, creating a crisis that has presented every international market with unprecedented challenges.

Lithuania has effectively confronted these challenges, and it’s now the home of Delete/Kagool’s new office and the center of their ambitious European expansion.

Lithuania rated first in Europe in Euromonitor’s International Recovery Index, where it was also named one of the five countries expected to fully recover with consumer demand.

This is largely as a result of an effective pandemic response, as well as a continued fiscal stimulus which reflects the country’s growing development as a digital media epicenter. According to the latest report by Invest Lithuania, 87% of fintechs operating in the country saw their revenue increase in 2020, a glowing representation of Lithuania’s market stability.

The capital, Vilnius, prides itself on being a completely digital collaborative space. Its transparent open-data policy allows businesses and citizens to access and contribute to a vast number of datasets, while its public wifi is ranked the fastest in the world.

This allows you to be plugged in, anywhere and anytime, with no barriers restricting the growth of your business. Solutions like these are part of a clear digital shift sweeping throughout Lithuania, and it has had a remarkable effect on its younger demographic.

Lithuania ranked second among countries in the EU for the highest share of young people with digital skills, with more than 90% of young Lithuanians having digital competencies. It’s these factors that have made Vilnius the preferred destination for businesses and young entrepreneurs.

Recent times have seen several internationally reputable companies choosing Vilnius as their center for presenting innovative changes to the digital industry. Some of these companies include IBM, Nasdaq and Revolut, as well as prominent start-ups Vinted, CityBee and Trafi.

Lithuania’s business-friendly ecosystem provides a flexible groundwork for these tech companies to blossom, including affordable office space, advantageous tax privileges and state support services. These features have culminated in an excitingly competitive market and have moved Vilnius into the top 25 of FDI’s Global Cities of the Future 2021/22.

Vilnius’s reputation as a smart city is only possible through its approach towards work-life balance, a natural fit for the efficient culture at Delete/Kagool. The compact nature of the city means most destinations can be travelled to by cycling or walking, allowing less time commuting to work and more time for leisure activities.

The office is situated in Vilnius’s Old Town, a youthful and vibrant coworking space, with some of the best bars in the presence of stunning historic architecture. This attitude is not only important for the physical and mental wellbeing of the agency’s employees, but also contributes to a local business community ripe with opportunity for cooperative business growth.

Goda Sniokaite, Delete/Kagool’s regional director in Europe, said: “The city has been transformed over the past ten years as young people have returned to settle in the city; bringing an international flavor not only to the food but also to the digital culture here. It is loud, vibrant, ambitious city; a wonderful place to live and work.”

Delete/Kagool is currently looking for frontend and backend developers, experienced designers, business analysts and more to join the team.