If agency wins big with Raffolux
Raffolux, an online luxury raffle brand, has appointed If as its lead creative agency. This is the latest in a string of new business wins in recent months for the Manchester-based agency.
Launched in 2019, Raffolux is the brainchild of entrepreneurs Gerry Lianos and Harry Hammond. It hosts online draws for cash, luxury holidays, dream cars, the latest tech bundles and unique experiences – with 10% of all ticket purchases going to your chosen charity.
If has been tasked with developing a multi-channel brand campaign that can work across TV, social and digital. It will also involve working closely with the brand’s internal team on brand identity and web design.
If’s creative director Jo Whiteley enthused: “It’s one of the most exciting pitches we’ve won. The ambition and energy of the client team is infectious and as a creative team we get to play with a brand which is all about fun, luxury and entertainment – what’s not to love?”
Raffolux’s chief executive officer and founder Lianos added: “We had some great pitches, but the idea presented by if was the standout. We have big ambitions for Raffolux and are looking forward to working with the if agency to realise them.”
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