Fast food chain Leon has appointed digital agency Tangent to deliver its digital marketing activity in line with the company’s strategic priorities for 2021.
The partnership will focus on the delivery of campaign activity across digital media channels – including PPC and paid social – to support the launch of new additions to Leon’s product lines. Following an initial phase of discovery and auditing the current set-up in March 2021, the Tangent team will focus on a set of core campaigns over the course of six months. This work will bring Leon closer to achieving key objectives such as ‘must-stock’ status for their supermarket ranges and reinforcing their strong brand proposition of ’Naturally Fast Food’.
In addition to the delivery and optimization of campaigns, Tangent will also be instrumental in refining Leon’s target audiences through regular evidence-based workshops between client and agency. After a year that has had an enormous impact on the hospitality industry, Tangent will also be consulting on Leon’s strategic navigation through the predicted post-lockdown surge of customers to physical restaurants.
With previous campaign experience under its belt with clients such as Reed and Wolseley, Tangent’s experienced growth team is well-placed to take on the brief. The project will also follow Tangent’s cross-resource efforts with the strategy team ensuring that all campaign activity champions Leon’s overall objectives of advocating plant-based eating and inspiring customers to make healthier choices.
Rebecca Di Mambro, marketing director at Leon Restaurants, said: “We’ve got a big year ahead, packed with product innovation across our restaurant menu and grocery range, and we’re excited to work with Tangent to bring our digital campaigns and ‘Naturally Fast Food’ proposition to life.”
Steve Clark, head of digital growth at Tangent, added: “We’re excited to have formed this new partnership with a household name such as Leon and are committed to helping them convey their new products to customers – especially at such a key time for the industry. It makes our job that much easier when a client has such a clear proposition and values and we are confident that a refreshed digital marketing strategy will position them as the best healthy food option – be it in shops, restaurants or delivered.”