2020 was the most unpredictable year for advertising that most of us have ever seen.
But with the unpredictability came a lot of innovation and reimagination from brands.
One thing that we noticed is that brands really adapted how they spoke and connected to their consumers.
Advertisements were no longer purely about selling products. Instead, for the brands that did it right, they became about informing people on how to stay safe, or what they were doing to help fight the virus and help communities.
Brands took a human approach to reassure people that things would be alright and remind them that their brand would be with them along the way.
Our latest podcast features Helen Mussard, marketing and business strategy director at the IAB Europe, and Dominique Blanc, vice-president of customer success at S4M, who talk about the other major trends they noticed in 2020, as well as what they expect we’ll see in 2021.