S4M furthers brand safety and ad fraud measures with IAS integration

The integration helps S4M clients to control the content that is presented next to their brand and maximize their media spend. Brands will be able to activate the add-on line settings and choose the specific segments they’d like to bid on or segments to exclude in the supply section across three categories:

• Viewability: Bid only on placements that meet or exceed viewability goals, to ensure real people see the campaigns.
• Brand safety: Customizable brand-risk thresholds to protect brand name and reputation.
• Ad fraud: Make the most of ad budgets by ensuring that budgets are not wasted on suspicious placements.

The new release is a great addition to the other brand safety and anti-fraud tools that S4M has already implemented into the Fusio platform. This includes curated inclusion and exclusion lists as well as premium publisher deals, ensuring campaigns are run on quality inventory, so advertisers can be confident that their brand is associated with the right content. S4M has also developed a proprietary algorithm, called GeoAccuracy, which filters out suspicious location data used for targeting to ensure ad bids reach real people around actual stores.

“IAS has been a longtime partner of S4M, making sure that we are providing our clients with the best tools to protect their brand,” said S4M CEO, Christophe Collet. “This integration highlights our commitment to ensuring that our clients are protected, offering the opportunity to pre-determine the viewability they want, customizing where content shows up, and avoiding waste on suspicious placements. We are pleased to be able to roll-out this offer to our clients so they can even more confidently run their drive-to-store campaigns.”

“In collaboration with S4M, we’re helping advertisers continue to raise the bar for viewability standards and brand suitability efforts, while reducing ad fraud across their programmatic campaigns,” said Chance Johnson, chief revenue officer, Integral Ad Science. “As mobile programmatic investments continue to grow worldwide, this new integration with IAS and S4M will bring greater efficiency to campaigns and drive stronger business outcomes.”

About IAS

Integral Ad Science (IAS) is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 17 offices across 12 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit integralads.com.